Keys to craft: Supercut’s playbook for design excellence

Video Description

Over the last few months one product has risen to the top of my inspiration list… Supercut (https://supercut.ai/) The point of this episode is to figure out what it takes to consistently reach that level of excellence. How do you maintain that level of attention to detail while preserving the speed that you need to hit when going 0 to 1 on a new product? This week's episode is with David (https://x.com/okuiux?lang=en) and Neil (https://x.com/neiltak) the cofounders of Supercut which has quickly become one of my favorite pieces of software in my stack. So we're going deep into how they work, how they think about product, and all of the little decisions they make that together create a truly excellent user experience. 👇 - When design works in Figma vs. in code - How AI + small teams changes the design process - Supercut’s playbook for achieving design excellence - Strategies for weaving AI into the fabric of a product - Specific examples of how they sweat the details with animations Chapters 0:00 Intro 1:10 Leaving Typeform to start Float 4:43 Achieving excellence in design 10:00 What it takes 15:01 Balancing speed and polish 18:24 New features vs. Iterating on existing work 20:27 Designing the auto edit feature 25:08 How to weave AI into a product 32:11 Designing a great dashboard 39:04 When David codes vs. works in Figma 42:25 The power of small teams 45:24 How much Supercut leans into systems 51:38 Sweating the details in the Mac app Dive is where the best designers never stop learning 🤿 🌐 dive.club 🐦 twitter.com/joindiveclub Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪