115M Downloads, No Business Model - How BeReal Lost Everything

Logically Answered March 7, 2025
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Logically Answered

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Tech & AI Stories My name is Hari and this channel is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, my content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. I also cover the rise and fall of several interesting companies and services that we come across on a day-to-day basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to subscribe if you would like to see any of these topics Logically Answered. Also special thanks to my editors flick5832, imrikon, and vvsnet (Discord)!

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BeReal was one of the fastest-growing apps in the world. Within a year it leapt to number 1 on the App Store, with over 100 million downloads. It was hailed as the “anti-Instagram” that encouraged healthier social media habits and didn’t push ads down user’s throats. However, as much as these were positive attributes from a third-person point of view, these were actually extremely large disadvantages for BeReal. With a lack of addicting feeds through which you can doom scroll, it became quite difficult for BeReal to retain its users. And, without any revenue from ads, BeReal simply was not able to sustain itself without VC funding which quickly dried up after their growth stalled. So, BeReal was stuck accepting a lowball buyout offer just to stay alive. This video tells the story of BeReal’s explosive rise and fall and why an anti-social media app doesn’t really work in practice. Earn Cash Back On Stocks: Up To $5,000 Per Year https://www.silomarkets.com/logic/ Free Weekly Newsletter With Insiders: https://logicallyanswered.co/ Socials: https://www.instagram.com/hariharan.jayakumar/ Discord Community: https://discord.gg/SJUNWNt Timestamps: 0:00 - The State Of BeReal 0:44 - The Rise Of BeReal 3:18 - Free Fall 7:02 - The Why 11:18 - Uncertain Future Resources: https://pastebin.com/DcCRFq60 Disclaimer: This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research. https://www.silomarkets.com/disclosures

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