Marketing Legend: The True Future of AI in Marketing
Leveling Up with Eric Siu
@levelingupofficialAbout
Eric Siu is the CEO of Single Grain, investor, founder, and advisor for tech giants like Amazon and Uber. His mission? To help the world level up. Eric provides serial strategies and resources for all stages of your journey, whether you're a CTO, CPO, CIO, CMO, investor, entrepreneur, or someone looking to level up in business and life. Don't miss out on Eric's podcasts, "Marketing School" and "Leveling Up," with over 100M downloads, with the best entrepreneur guest leaders: Alex and Leila Hormozi, Bryan Johnson, Vivian Tu, and many others. On this channel, you'll learn about: ✔️ Advanced Business skills ✔️ Digital Marketing insights. ✔️ Personal branding techniques. So, ready to level up together? 👉 Subscribe to gain new power-ups 👉 Need a digital marketing agency? Singlegrain.com 👉 Level up your life & business. Order the "Leveling Up: How To Master The Game of Life": https://www.amazon.com/Leveling-Up-Master-Game-Life/dp/198960353X
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Video Description
In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Get a copy of Seth Godin's newest book "This is Strategy" here: https://seths.blog/tis/ Ready to level up together? 👉Founder's Mastermind for top founders: https://www.levelingup.com/founders 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com Connect with us! IG: https://www.instagram.com/ericosiu/ ⏰Timecodes ⏰ 00:00 - Understanding Modern Marketing Misconceptions 02:52 - The Philosophy of Strategy 05:47 - The Importance of Focus in Marketing 09:04 - Games and Infinite Play in Business 11:57 - Empathy and Its Role in Strategy 14:47 - Navigating Systems in Business 18:05 - The Power of Time in Strategy 21:00 - Generosity and Authenticity in Business 23:50 - The Strategy Behind Book Publishing 29:10 - The Journey of Writing and Its Impact 31:35 - The Birth of Email Marketing 35:48 - The Importance of Focus in Business 39:55 - Understanding Long-Term Games 43:45 - The Transformative Power of AI 48:34 - Education and the Need for Change Agents 49:58 - Mastering the Art of Storytelling 53:50 - The Balance Between Hustle and Patience
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