MORE THAN A LOGO: The tools + steps to DIY a FULL visual brand (colours, font and brand elements)

Jacqui Naunton // White Deer June 30, 2023
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Jacqui Naunton // White Deer Logo

Jacqui Naunton // White Deer

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About

Hey, fellow biz owner!! Let's chat about how we can grow your business through the strategic use of graphic design and branding... but without having to hand your brand to a designer. Yep, here we chat all things DIYing your graphics (yes, I love Canva) so that you can not only look professional and trustworthy but own a stand-out brand you are PROUD of! Here on the Jacqui Naunton // White Deer channel, I serve everyday small business owners as a graphic design coach. Join me every week for new videos on branding, marketing, graphic design and Canva! I'll also share some of my behind-the-scenes and personal life as ya girl just LOVES making videos (there's a cheeky back catalog of some personal vlogs of hubby and I's travel to Europe, Japan and Australia). Looking forward to helping you grow in confidence, time, and love for your business!

Video Description

Your brand is MORE than a logo. It's crucial you build a whole graphic suite of colours, fonts, brand elements (and more) to ensure your brand is robust, versatile and consistent across every touch point. 💜 In this tutorial I'll step you through my process for designing a brand... the questions I ask, the websites I use and the strategy it takes. We'll move around Canva, Pinterest and Creative Fabrica to create what we need. 💜 Creative Fabrica FREE month (and $9 access afterward): https://www.creativefabrica.com/promo/8407/0P1055-FGHIJKLMNO/ref/4088225 💜 WOW model worksheet: https://partner.canva.com/wowworksheet REMEMBER: You don't need to DIY your business graphics alone! Join the waitlist for the Co+Creation Club: https://bit.ly/cocreationclub TIMESTAMPS: 00:00 Introduction and Video Overview 02:35 Understanding Your Brand Beyond a Logo 05:10 The Importance of a Full Visual Brand 08:25 Utilizing Canva and Other Tools 11:00 Exploring the WOW Model 13:45 Building a Branding Style 17:10 Creating a Color Palette 21:05 Selecting and Testing Fonts 24:30 Incorporating Brand Elements 27:45 Using Pinterest for Inspiration 31:00 Exploring Creative Fabrica 34:15 Importing Elements into Canva 37:00 Testing Colors and Fonts Design 40:20 Creating Your Own Brand Elements 43:30 Best Practices for Branding Elements 46:15 Summary and Final Thoughts 💜 FREE VIDEO SERIES 💜 Create your own stunning visual brand, grow your business faster and feel (and look!) a million bucks - ready for your best year of business yet in this 3-part on-demand video training: Seriously in Business! Unlock your free access: https://www.diydesignmybiz.com/SeriouslyChallengeYT 🔔 Subscribe to my channel: http://bit.ly/3XQYX7i ••• FREE BRAND STYLE QUIZ: https://whitedeer.com.au/brandquiz ••• RESOURCES: https://whitedeer.com.au/resources ••• PODCAST: https://whitedeer.com.au/sibpodcast/ ••• INSTAGRAM: https://www.instagram.com/whitedeergd // KEEN TO WORK TOGETHER? Firstly... whohooooo! I would be honoured. There are 3 routes we can take: 1. Online course 💻 I can teach you how to create your own epic brand and graphics (DIY style!) inside DIY Design My Biz https://whitedeer.com.au/diydesign You'll get my framework and bite-sized pracitcal lessons from everything from Canva, creating a logo and brand to tutorials on allll the graphics you'll need as a small business. You also get 12 months of Facebook group support and LIVE group coaching sessions. 2. High-touch coaching ✨ Done-WITH-you creative and design support for the scaling entrepreneur who’s ready to craft a high-demand brand—without the budget-busting cost of an in-house designer! The Co+Creation Design Club is a 6 month group program where me and my team will dive deep into your business and brand WITH you: www.whitedeer.com.au/club 3. Outsource your design 👩‍💻 My studio team can create your designs for you! https://whitedeer.com.au/studioteam // BUSINESS TOOLS I USE + RECOMMEND: ••• CANVA (for all things creating your own brand + graphics): https://partner.canva.com/whitedeer ••• KARTRA (for hosting courses, landing pages, emails + more): https://try.kartra.com/urc3ghe3cooh DISCLAIMER: This video and description contains affiliate links to products I use and love, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

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