‘Nike’s Back’: How Its New CEO Plans to Reassert the Brand’s Dominance | Behind the Business

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In this exclusive interview with Fortune, Nike's newly appointed CEO Elliott Hill shares his vision for the iconic sportswear brand's future. From intern to chief executive, Hill's 30+ year journey at Nike has given him unique insights into the company's DNA. He discusses his plans to refocus on Nike's core strengths, emphasizing sports and athlete partnerships while addressing recent challenges in sales and market positioning. Hill outlines strategies to balance direct-to-consumer sales with wholesale partnerships, reduce promotional pricing, and drive innovation in key categories like running and basketball. With a commitment to authenticity and a deep understanding of Nike's heritage, Hill aims to lead the company back to its roots while pushing forward into a new era of growth and innovation. #nike #leadership #ceo Subscribe to Fortune - http://www.youtube.com/subscription_center?add_user=FortuneMagazineVideo Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals. Website: http://fortune.com/ Facebook: https://www.facebook.com/FortuneMagazine Twitter: https://twitter.com/FortuneMagazine TikTok: https://www.tiktok.com/@fortune