Packy McCormick: A Tactical Masterclass in Online Writing

Video Description

Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com Packy McCormick is proof that writing online can attract real-world opportunities you never dreamed of. He went from 20 Substack subscribers to a $40 million venture fund — and he’s still growing. In this episode, we dive into the three main “how’s” of Packy’s growth. First, he has a distinct, unforgettable style. His business-meets-memes newsletter, Not Boring, has amassed 220,000+ subscribers because his “funny finance guy” flair gives him an edge. Not to mention, it all started when he took the first-ever cohort of Write of Passage. (I may be biased, but seriously, that’s when it started.) Next, Packy shares his domain expertise. He sees writing and investing as the perfect one-two punch. His goal? Share what he knows, and make a behind-the-scenes world accessible to the average audience. And finally, Packy adds value to his readers. Relentlessly. Not by telling them what to think, but by trying to change the way they think. In a world filled with Beta content — cheap entertainment that disappears in 24 hours — Packy creates Alpha content — quality work that has long-term relevance. Style. Expertise. Value. This is just a sneak-peek into our conversation. If you want to find your distinctiveness in a modern digital world, this episode is for you. SPEAKER LINKS: Website: https://www.packym.com/ Twitter: https://twitter.com/packyM Newsletter: https://www.notboring.co/ WRITE OF PASSAGE: Want to learn more about the next class for Write of Passage? Click here: https://writeofpassage.com/ PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv TIMESTAMPS: 00:00:00 Introduction 00:01:25 Writing titles and hooks 00:04:00 Writing introductions 00:06:30 Writing short vs long form 00:12:30 Cultivating your voice 00:19:15 Writing process 00:23:30 Writing on the weekends 00:28:00 Elon Musk 00:29:50 Flow 00:40:00 Writing with AI 00:44:30 Business model of writing 00:48:30 Writing and investing 00:53:25 Attracting audiences 00:57:15 Writing long form 00:59:30 Editing 01:02:50 Writing "The Great Online Game" 01:14:15 Where to find inspiration ABOUT THE HOST: I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.