Peach & Lily Founder Alicia Yoon on Bringing Korean Skincare to U.S. Consumers | Earned Ep. 85

Video Description

In our 85th episode of Earned, we’re joined by Alicia Yoon, founder and CEO of fast-growing Korean skincare brand Peach & Lily. With her second child on the way, Alicia shares her approach to balancing entrepreneurship and motherhood, emphasizing the importance of prioritization. We then dive into Peach & Lily’s origin story, and Alicia reveals why she was inspired to pivot her career away from the corporate world—with previous experience at Boston Consulting Group and Goldman Sachs—and focus on her passion: bringing Korean skincare products and practices to the U.S. We learn why Peach & Lily, which started as a K-beauty retailer, decided to launch its own line of skin products in 2018, as well as how its second brand, Peach Slices, complements without cannibalizing. Next, we discuss what it's like to work with your spouse, while Alicia explains why 2020 was the right time to raise funding and bring Sandbridge Capital aboard as a partner to the brand. We then explore Peach & Lily’s rapid climb up the EMV rankings, and Alicia breaks down Peach Slices’ successful Spot Dot campaign to illustrate how influencer marketing fits into the brand’s broader marketing strategies, and how creators are the key to driving sustained growth. In this episode, you will learn: 1. Why prioritization is key to balancing entrepreneurship and motherhood 2. The origin story behind Peach & Lily 3. Why influencer marketing needs to fit into your brand’s broader marketing strategies If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Resources: Peach & Lily: https://www.peachandlily.com/ Connect with the Guest: Alicia Yoon's LinkedIn: https://www.linkedin.com/in/alicia-yoon-a182274a/ Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - https://www.linkedin.com/in/conormbegley/ CreatorIQ LinkedIn - https://www.linkedin.com/company/creatoriq/ Follow us on social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ Twitter - https://twitter.com/CreatorIQ?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor #peachandlily #koreanskincare #influencermarketing