Perplexity's new AI agents are INSANE

Greg Isenberg June 16, 2025
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Greg Isenberg

@GregIsenberg

About

Subscribe for startup ideas & tutorials on on how to use AI to build & grow your startup. Hey, I’m Greg - CEO of Late Checkout and ex-advisor to Reddit, TikTok, and more. I post videos here from my podcast top 0.1% tech podcast called The Startup Ideas Podcast. You can also listen to The Startup Ideas Podcast on Apple Podcasts and Spotify. I keep it practical and never gatekeep the sauce. I share what I'm learning in real-time. Happy building

Video Description

I explore Perplexity Labs, the AI agent product from Perplexity. I test its capabilities across multiple use cases including creating film storyboards, generating sales leads, developing content strategies, and performing financial analysis. Throughout the demo, I am surprised at the quality and depth of the outputs, particularly the tool's ability to create visual storyboards and comprehensive business dashboards. Timestamps: 00:00 - Introduction to Perplexity Labs 01:18 - Film director AI Agent 07:04 - Salesperson AI Agent 11:11 - Content strategy Consultant AI Agent 20:13 - Financial Analyst AI Agent 24:08 - Salesperson AI Agent (pt2) Key Points: • I test Perplexity Labs' AI agents against other AI tools like ChatGPT, demonstrating its capabilities for various business functions • Perplexity Labs ($20/month) can create detailed film storyboards, sales lead lists, content strategies, and financial analysis • The tool generates comprehensive dashboards with actionable information, including contact details for potential clients 1) Film Director Agent Greg asked Labs to create an 8-minute mini-film ad for his startup @ideabrowser: • It developed a COMPLETE character profile • Created detailed visual storyboards (with actual sketches!) • Wrote a full screenplay with scene descriptions • Added technical film direction notes The quality was so good he was "literally in disbelief" You can use these storyboards for YouTube thumbnails or feed them to tools like VO3 or Kling to create actual videos! 2) AI Sales Agent Greg prompted Labs to create a customer list for a design agency selling AI products to Fortune 500 companies. The results? • Generated contact info for 20+ Fortune 500 CEOs • Created a dashboard with emails, phone numbers & addresses • When asked for YC startups instead, it delivered DETAILED founder info • Even wrote personalized outreach templates based on each startup's focus "This is crazy. More people don't know about this." - Greg 3) Viral Social Media Strategist Greg asked how to replicate Dan Coe's content strategy for a different niche: Labs delivered: • Complete breakdown of Dan's content framework • Analysis of top-performing content types with engagement rates • 90-day content calendar with specific post ideas • Daily/weekly production schedules • Monetization strategies It even calculated exactly how many followers you'd need daily (1,111) to hit 100K in 90 days! 4) Financial Analyst Greg asked for a Warren Buffett-inspired trading strategy focused on AI startups. Labs created: • A complete investment framework adapting Buffett principles to AI • Visual charts showing undervalued vs. overvalued companies • Risk/return profiles for different investment categories • Specific stock recommendations with % below fair value All generated in under 5 minutes! 5) How Perplexity Labs Works Unlike regular Perplexity: • Search = quick Google-like searches • Deep Reach = intensive research • Labs = AI agents ($20/month) The key difference? Labs creates COMPLETE solutions with: • Visual elements • Dashboards • Exportable data • Step-by-step reasoning Is it better than ChatGPT, Claude & Manus? Greg's verdict: "It's definitely in the stack" and there are "arbitrage opportunities" for things Labs does better. Notable Quotes: "I'm literally in disbelief on this... I thought I was going to do this episode on Perplexity Labs and be like, it's not that good. And once I saw this, I was like, wow, this is incredible." "It's crazy more people don't know about this." The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

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