Pizza Industrielle : Cherchez les Ingrédients !
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Les Français dévorent plus de dix kilos de pizza par an et par habitant, loin devant les Italiens et juste derrière les Américains. Vendu entre 1 et 5 euros dans les rayons des hypermarchés, ce plat offre deux avantages aux industriels : elle est un produit refuge de la crise et elle a échappé au scandale de la viande de cheval. Mais le secteur est gagné par une concurrence effrénée et une guerre des prix quasi générale. Quelles sont les techniques des industriels pour gagner quelques centimes d'euro ? Sur quoi les industriels rognent-ils pour afficher des prix toujours plus concurrentiels ? D'où viennent les ingrédients d’une pizza industrielle ? De Naples, le berceau de la pizza, jusque dans les coulisses des plus grands fabricants, enquête sur les secrets de la pizza vendue en grande surface. - Suivez nous sur les réseaux : Facebook : https://www.facebook.com/InvestigationsEnquetes
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