4 Reasons Why Your Website Isn't Making You Money and How to FIX it

Neil Patel March 20, 2018
Video Thumbnail
Neil Patel Logo

Neil Patel

View Channel

About

Learn digital marketing in just 5 minutes a day.

Video Description

Want to know why your website isn't making you money? ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ I made NO money with my first website. And here's why. I didn't know how to make money on the web. Today I'm going to share with you why your website isn't making you money. Reason #1: It's okay that your website isn't making you money. Most people don't know how to make money from their website. And, you're probably using things like AdSense, or banner ads, or rev content, or Taboola, and you think it's fantastic. You think you're going to get paid for clicks. Well, think of it this way. If a company is willing to spend money advertising on your website, and you're usually going to an ad network, who's keeping the majority of the money? They are. The last thing you want to be doing on your website is using ads. That's how I started off. I put ads all over my job board, and I thought I'd make money. Doesn't work. Reason #2: You have to monetize using your own product or service. It could be an ebook. You could sell an eCommerce product and do drop shipping. You can offer a service like consulting. Whatever you choose, you have to create your own product or service. Don't just create any product or service. You have to be passionate about it, and your users need it. Run a Qualaru or Survey Monkey survey, and ask them, what problem you can help them solve. They'll tell you. That's how you monetize your blog, make a product that is a solution to their problem. If you're not selling your own product or service that could be why your website isn't making you money. Reason #3: You haven't picked the right audience could be why your website isn't making you money. So here's what you need to do to pick a right audience. Look for all the competitive terms on Google Keyword Planner. Type in keywords related to your industry, they'll give you more ideas, hundreds of ideas, and they'll even show you the cost per click. When they show you the cost per click, look for the ones that are high. When they're high, that means there's money to be made, and it monetizes. When it's low, it means that it doesn't monetize well. You also need to look for volume. If a keyword only gets ten visitors, and ten clicks, it's not going to generate you much income. So you need to look through Google Keyword Planner, on the volume that you can get from all these terms, plus go to google.com slash trends, type in the keyword, and you'll see if it's on an upward trend or downward trend. If it's on an upward trend, that's great. If it's flat, that's great. If it's going down, you may want to rethink it. Reason #4: You need to build a funnel. The whole purpose of creating a funnel is to let people become comfortable with you and walk them down a path that causes visitors to convert into customers. You could create a funnel on your website, where someone comes, and they buy a seven dollar item, a product, service, ebook, or tripwire. Once they buy that, you already know that they're comfortable, you gave them so much value for this thing that's seven dollars, but in reality, it should be 50 bucks or 100 bucks. They feel like they got a steal. They just bought a $10,000 course for seven dollars. You could even do this with products, too. But once you get something for seven dollars, then you can sell them something for 50 bucks, 100 bucks, and then you can get into higher ticket items, like a thousand dollars, and $10,000. The goal with a funnel is to walk them down such an easy and good path, kind of like Groupon that they have no choice but to buy. An excellent example of funnels with physical products is Orabrush. Orabrush offers a free tongue cleaner; you don't even have to pay a dollar. Just pay for shipping. After you buy their free product, and you only pay for shipping, they have upsells and downsells, and that's how they make all of their money. If you follow those tricks and tips, your website won't just have visitors, but you'll also have those visitors converting into customers. Thank you for watching, and if you like the tips, make sure you subscribe to my page, or my channel, and leave a comment below with any questions you have, I'm here to help and help you grow and succeed.

You May Also Like

Upgrade Your Everyday

AI-recommended products based on this video

Loading...
Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset

Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset

(28,846)
$21.99$17.99
FREE delivery Wed, Aug 20 on your first order
1K+ bought in past month
Loading...
Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running(Black)

Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running(Black)

(299)
$32.99
Prime
Loading...
Wireless Earbuds, Bluetooth 5.4 Headphones HiFi Stereo with 4 HD Mic, 50H Playtime Bluetooth Earbuds with LED Display, IPX7 Waterproof Wireless Earphones, Touch Control Ear Buds,USB-C White

Wireless Earbuds, Bluetooth 5.4 Headphones HiFi Stereo with 4 HD Mic, 50H Playtime Bluetooth Earbuds with LED Display, IPX7 Waterproof Wireless Earphones, Touch Control Ear Buds,USB-C White

(228)
$26.99
Prime
Loading...
Wireless Earbuds, Bluetooth Ear Buds 5.4 Mini HiFi Stereo with 4 ENC Noise Cancelling Mics Wireless Headphones, in Ear Earphones 40H IP7 Waterproof, USB C, Bluetooth Earbuds for Sports, Gym, Rose

Wireless Earbuds, Bluetooth Ear Buds 5.4 Mini HiFi Stereo with 4 ENC Noise Cancelling Mics Wireless Headphones, in Ear Earphones 40H IP7 Waterproof, USB C, Bluetooth Earbuds for Sports, Gym, Rose

(323)
$31.99
FREE delivery Wed, Dec 3 on your first order
500+ bought in past month
Loading...
soundcore P31i by Anker, Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Wireless Earbuds, Bluetooth Earphones, Spatial Audio, Fast Charging, IP55 ClimatePartner certified

soundcore P31i by Anker, Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Wireless Earbuds, Bluetooth Earphones, Spatial Audio, Fast Charging, IP55 ClimatePartner certified

(105)
$39.99
FREE delivery Thu, Nov 27
Loading...
Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

(2,652)
$81.37$76.36
FREE delivery Sep 29 - Oct 2
Loading...
Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage

Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage

(26)
$30.13
FREE delivery Tue, Sep 23 on your first order
Loading...
FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker

FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker

(198)
$59.99
FREE delivery Sun, Aug 10
100+ bought in past month
Loading...
AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue

AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue

(55)
$41.99
PrimeFREE delivery Sat, Jun 14
Loading...
Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)

Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)

(42)
$59.99
FREE delivery Thu, Jun 19
100+ bought in past month
Loading...
Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

(980)
$39.99
FREE delivery Sun, Sep 21
300+ bought in past month
Loading...
Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping

Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping

(683)
$74.08$59.47
FREE delivery Jun 13 - 18
Loading...
Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids

Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids

(651)
$44.99
PrimeFREE delivery Sun, Jun 15
Loading...
2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping
Amazon's Choice

2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping

(1,128)
$15.99
FREE delivery Sat, Jun 14 on your first order
Loading...
GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black

GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black

(334)
$42.99
FREE delivery Thu, Oct 16
1K+ bought in past month
Loading...
YMZ Smart Watch for Men Women, IP68 Waterproof, Bluetooth Calling, Fitness Tracker, Sleep Monitoring, 1.85'' DIY Dial, AI Built-in, 100+ Sports Modes, 7 Days Battery, Compatible with Android & iPhones

YMZ Smart Watch for Men Women, IP68 Waterproof, Bluetooth Calling, Fitness Tracker, Sleep Monitoring, 1.85'' DIY Dial, AI Built-in, 100+ Sports Modes, 7 Days Battery, Compatible with Android & iPhones

(331)
$49.99
FREE delivery Thu, Jun 19
1K+ bought in past month
Loading...
Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

(980)
$39.99
FREE delivery Sun, Sep 21
300+ bought in past month
Loading...
Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS

Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS

(182)
$49.99
FREE delivery Fri, Oct 31
2K+ bought in past month
Loading...
Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS
Best Seller

Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS

(142)
$44.99
FREE delivery Tue, Oct 21
Loading...
Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages

Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages

(24)
$206.57$200.61
FREE delivery Jun 13 - 17
Loading...
Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black

Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black

(7,808)
$71.52
PrimeFREE delivery Sat, Jun 14
Loading...
Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening

Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening

(119)
$167.81
FREE delivery Jun 16 - 20
Loading...
Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden

Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden

(269)
$35.99$28.90
PrimeFREE delivery Sat, Jun 14
Loading...
Ninja Air Fryer Pro 5-in-1, 5 QT Capacity, Air Fry, Bake, Roast, Reheat, and Dehydrate, Air Crisp Technology, Nonstick Basket & Crisper Plate, Grey, AF142C

Ninja Air Fryer Pro 5-in-1, 5 QT Capacity, Air Fry, Bake, Roast, Reheat, and Dehydrate, Air Crisp Technology, Nonstick Basket & Crisper Plate, Grey, AF142C

(650)
$100.99
FREE delivery Thu, Oct 16
500+ bought in past month
Loading...
Glass Oil Sprayer for Cooking, 180ml Olive Oil Sprayer Bottle with Brush, Olive Oil Spray Mister, Kitchen Gadgets Accessories for Air Fryer, Canola Oil Spritzer (GREY)

Glass Oil Sprayer for Cooking, 180ml Olive Oil Sprayer Bottle with Brush, Olive Oil Spray Mister, Kitchen Gadgets Accessories for Air Fryer, Canola Oil Spritzer (GREY)

(2,436)
$7.99
FREE delivery Mon, Jun 16 on your first order
Loading...
Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm

Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm

(0)
$36.99
FREE delivery Aug 18 - 28
Loading...
Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black

Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black

(11,679)
$14.99
FREE delivery Sat, Jun 14 on your first order
500+ bought in past month
Loading...
JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)

JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)

(197)
$15.99
FREE delivery Sat, Jun 14 on your first order
100+ bought in past month
Loading...
TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

(0)
$10.76
FREE delivery Thu, Oct 16 on your first order
2K+ bought in past month
Loading...
TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard
Best Seller

TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

(61,696)
$10.76
Prime
2K+ bought in past month
Loading...
JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact

JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact

(0)
$9.29
FREE delivery Jun 20 - Jul 4
Loading...
Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter

Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter

(0)
$26.93
FREE delivery Jun 19 - Jul 2
Loading...
OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

(50)
$39.99
PrimeFREE delivery Sat, Jun 14
Loading...
OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

(649)
$39.99
PrimeFREE delivery Sat, Jun 14