Rory Sutherland on the awesome power of psychological placebos

Video Description

Ogilvy UK Vice Chairman Rory Sutherland co-founded a behavioural science practice within the agency, which works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour. At WIRED Health, Sutherland explores the psychological reasons why people do things and how perception and placebos can be used for a positive outcome. "It doesn't really matter why people do it so as long as they do," Sutherland points out. "There's a danger in activity which goes 'it's not enough for people to go and do the thing we want them to do, they have to do it for the right reason'. To be honest, I don't really mind if people buy an electric car because they think it's really cool." ABOUT WIRED HEALTH 600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/health-event ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 Listen to the Get WIRED podcast ►► https://link.chtbl.com/wired-ytc-desc Want more WIRED? Get the magazine ►► https://subscribe.wired.com/subscribe/splits/wired/WIR_YouTube?source=EDT_WIR_YouTube_0_Video_Description_ZZ Follow WIRED: Instagram ►►https://instagram.com/wired Twitter ►►http://www.twitter.com/wired Facebook ►►https://www.facebook.com/wired Tik Tok ►►https://www.tiktok.com/@wired Get more incredible stories on science and tech with our daily newsletter: https://wrd.cm/DailyYT Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.