Sabrina Carpenter for Versace La Vacanza 2025 | Campaign Film | Versace
Versace
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Founded by Gianni Versace in 1978, Versace is built on the principle of freedom — empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world's most influential figures, positioning Versace at the heart of culture. To own and wear Versace is to embrace a life without inhibition, without prejudice, accepting of deeply human truths and contradictions: a desire for classicism and innovative Italian artisanship, strength and sensuality, quietude and the volume raised to max. It is a luxury Italian vision with deeply Mediterranean values, committed to uncompromising quality in its designs for a complete life. Throughout, the House wields the codes of luxury and classicism to ignite a daring new path.
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Versace introduces its new campaign starring two-time GRAMMY® Award winning global superstar Sabrina Carpenter. Embodying the authentic spirit of the House through a contemporary lens, the artist appears in a series of images photographed by Carlijn Jacobs. Centered around La Vacanza 2025, the campaign captures the collection’s transformative pool-to-occasion spirit in a poolside atmosphere imbued with the classic language of Hollywood. The images highlight Versace’s signature Tag bag in new animations echoing the character of the collection. With surroundings nodding at the emblems of Versace Home, the images illustrate La Vacanza’s expression of the Versace way of living and the House’s all-encompassing world from wardrobe to travel and homeware. The collaboration marks the second Versace campaign for Sabrina Carpenter. "I have always felt empowered when wearing Versace. That is what Versace means to me; amazing clothes which empower individuals to express themself in so many different ways. This La Vacanza collection is exactly that and feels so free and exciting to wear." — Sabrina Carpenter #Versace
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