Sam Altman Uses This Simple Tool for Billion-Dollar Ideas - Do You?

Bill Rice Strategy February 25, 2025
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Bill Rice Strategy

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Hey! This is Bill Rice. You found my YouTube channel, which probably means you're a Marketing Director, CMO, or you want one of those cool titles and you're looking for some digital marketing ideas that will make you a hero with your boss or the sales team. If that's you - then you're in the perfect place. Every week, I deliver digital marketing ideas, trends, strategies, and tactics to you—tips that will make you look smart at your next marketing meeting—at least, that's my hope. If you need more help with your lead generation or GTM strategy, visit https://billricestrategy.com for more strategy.

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How does Sam Altman, CEO of OpenAI, generate world-changing ideas? His process is shockingly simple: a pocket notebook, a pen, and a system. In this video, I’ll break down his method and show you how to incorporate it into your daily workflow. 📝 Get the exact tools used by Altman & alternatives: 🔹 TWONE A6 Kraft Bound Spiral Notebook → https://amzn.to/42Ine4N 🔹 Lochby Pocket Journal → https://amzn.to/4gvYlfP ✍️ Sam’s Recommended Pen → https://amzn.to/41btPDO 🔹 Better Alternatives: https://amzn.to/4hRin5s | https://amzn.to/3QaGqAM 🚀 Watch until the end to see how to turn raw notes into execution! -------------------- 📌 Timestamps: 0:00 - Sam Altman’s Secret to Idea Generation 0:21 - The Simple Tools Behind World-Changing Ideas 0:29 - Breaking Down Sam Altman’s System: Notebook, Pen, & Process 0:41 - The Exact Notebook Sam Altman Uses 1:01 - Why This Notebook Matters in His System 1:16 - Key Features of the Notebook 1:57 - My Tested Notebook Alternatives 2:31 - Field Notes and Customization Options 3:22 - Testing the Lochby Sidekick as a Wallet 4:23 - The Pen Sam Altman Uses 7:50 - My Personal Favorite Pens for This System 9:15 - Why Lists Matter in the System 9:44 - The Checklist Mindset & Why It Works 10:39 - The Power of Rewriting & Processing Notes 11:20 - Why Digital Organization Matters 14:09 - How I Structure My Notion Workflow 24:15 - Final Thoughts & Why This System Works -------------------- ➡️ Other Places To Follow Me My Newsletter: https://www.myexecutivebrief.com/ My LinkedIn: https://www.linkedin.com/in/billrice/ My B2B Strategy Agency: https://billricestrategy.com/ ➡️ My Lead Generation Reading List $100M Offers by Alex Hormozi: https://amzn.to/3BnUEdk $100M Leads by Alex Hormozi: https://amzn.to/3zFOGnw Expert Secrets by Russell Brunson: https://amzn.to/4eoKvvA The Art and Business of Writing by Nicolas Cole: https://amzn.to/4dtS4jt Founder Brand by Dave Gerhardt: https://amzn.to/3TOCVSP Predictable Revenue by Aaron Ross & Marylou Tyler: https://amzn.to/3N3usHD The Challenger Sale by Matthew Dixon & Brent Adamson: https://amzn.to/3Y5D8Uf ➡️ My Analog System Lochby Journal A5 Planner: https://amzn.to/4dBlDzs Lochby Pocket Journal A6: https://amzn.to/4epUy3n Lochby Venture Pouch: https://amzn.to/3N7DAuT Tomoe River A5 Dot Grid Notebook: https://amzn.to/4epUy3n Field Notes Winter Limited Edition 3-packs: https://fieldnotesbrand.com/?aff=98 uni-ball Vision Rollerball (0.38 mm): https://amzn.to/3zy4gBR uni-ball Uni One Gel (0.38 mm): https://amzn.to/3zy4gBR GraphGear 1000 Automatic Pencil (0.9mm): https://amzn.to/4gLRxfx ➡️ My Sales & Marketing Stack Notion (Productivity): https://affiliate.notion.so/956pzbrtqv3d Close (My CRM) – https://refer.close.com/ztjdv4wja8ot Kit (Email Marketing) – https://partners.kit.com/zyhrz1pqc0jt[Apollo.io](http://apollo.io/) (Listbuilding) – https://apollo.partnerlinks.io/a9ryw8enop0m ➡️ My Video Setup Sony a7 III with FE 28-70 mm lens: https://amzn.to/3ZIcIsO DJI Osmo Pocket 3: https://amzn.to/3Bqw37R Shure MV7 Podcast Microphone Kit: https://amzn.to/4dAtddS Hollyland Lark M2 Wireless Lavalier Microphone: https://amzn.to/3Y6HHh3 FIFINE Microphone Boom Arm: https://amzn.to/3Y3LOdt Elgato Key Light: https://amzn.to/3XTCN5M UURIG TP-02 Extendable Phone Tripod: https://amzn.to/4drbs0b Insta360 Flow Pro - AI-Powered Gimbal: https://amzn.to/3TOK7OI Overhead Phone Mount, Overhead Camera Mount Stand: https://amzn.to/3zCxm2U These are affiliate links. By using these links and buying any of my recommendations, you help support the channel, as I receive a commission from your purchase. -------------------- Sam Altman, CEO of OpenAI, Uses This Simple Tool for Billion-Dollar Ideas—Do You? #SamAltman #BillionDollarIdeas #ProductivityHacks #EntrepreneurMindset #InnovationSecrets #Notetaking

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