Shaan Puri's Storytelling Formula

Video Description

Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com Every year, 25 million people download Shaan’s podcast. Sure, he’s a brilliant entrepreneur, investor, and writer, but there’s one skill in particular that keeps Shaan’s audience coming back for more: storytelling. And not the kind of storytelling that feels like an IQ contest. (I know you know what I mean.) Shaan tells stories that burst with aliveness, that make readers laugh out loud with joy or fall silent with understanding. And as a result, he’s built more than just a following; he’s built a fandom. In this episode, Shaan reveals every framework he knows for telling stories so well they make your reader go, “Wait, how did they do that?”. And I mean, every framework. You won’t find this in the ole’ self-help aisle. Plus, he shows you exactly how to do it. We deconstruct everything from popular movies to business origin stories to viral Twitter threads. Stories are the #1 way to grab readers’ attention, get them to like you, and ultimately, turn them into fans. And this episode is a masterclass on how to do it. SPEAKER LINKS: Website & Newsletter: https://www.shaanpuri.com/ Twitter: https://twitter.com/ShaanVP Linkedin: https://www.linkedin.com/in/shaanpuri WRITE OF PASSAGE: Enroll in the Write of Passage Bootcamp: https://writeofpassage.com/enroll PODCAST LINKS: Website: https://writeofpassage.com/how-i-write Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv TIMESTAMPS: 00:00:00 Introduction 00:01:45 Binge bank 00:04:30 Storytelling 00:06:30 Best storytellers 00:06:40 Aaron Sorkin 00:07:00 Intention & Obstacle 00:12:30 Hasan Minhaj 00:13:00 Writing vs Speaking 00:16:30 Pacing 00:18:30 Hooks vs Frames 00:20:40 Viral tweets 00:24:30 Mr Beast 00:25:35 Storyworthy 00:27:20 5-second moment of change 00:27:45 Rom-Com 00:29:00 Batman 00:29:45 AirBnb 00:32:30 Origin Stories 00:40:10 Tony Robbins 00:41:45 Transformations 00:43:00 Steven Bartlett 00:44:20 Viral videos 00:47:15 Miss Excel 00:51:20 Change your state & focus 00:56:40 Paul Graham 00:59:00 Advice to writers 01:05:00 Writer's voice 01:09:40 Dave Chappelle vs Netflix 01:17:00 Distribution 01:20:00 Twitter / X 01:33:00 Theo Von 01:35:00 Writing with humor 01:43:10 Newsletters ABOUT THE HOST: I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. How I Write is a podcast by Write of Passage // Production by Adam Soccolich