Should MSP Owners Stop Selling For a Full Year? - with Ian Luckett

Video Description

In this episode of MSP Security Playbook, host Jacob Hazelbaker sits down with Ian Luckett, MSP Growth Expert and Founder of The MSP Growth Hub, a consultancy dedicated to helping managed service providers scale profitably, build high-performing teams, and step out of the day-to-day firefight. In this episode, Ian shares why leadership, not just technology, is the real growth lever inside an MSP and why too many owners ignore it until it’s too late. Episode Highlights: 02:00 – Threat Briefing: AI-enabled virtual kidnapping scams 06:00 – MSP owners and the leadership gap: Why it matters 10:00 – AI vs. Process: Why AI can’t fix a broken MSP 16:00 – Delegation as a confidence-building tool 21:30 – The Scale of Confidence Model explained 26:00 – MSP Hot Seat: The leadership skill that defines the next generation 28:00 – Jacob’s Play-by-Play: Key takeaways Connect with us: Connect with Ian Luckett - uk.linkedin.com/in/ianluckett Learn more about The MSP Growth Hub - https://themspgrowthhub.com/ Explore Heimdal’s platform at heimdalsecurity.com Jacob Hazelbaker: https://www.linkedin.com/in/jhaz/ Adam Pilton: https://www.linkedin.com/in/adampilton/ Subscribe for new episodes and leave us a comment with your biggest takeaway from this conversation! _____________________________________________________________ To learn more about Heimdal's award-winning line-up of 10+ fully integrated cybersecurity solutions, go here - https://heimdalsecurity.com/?partner=youtube ABOUT US Founded in 2014 in Copenhagen, Heimdal is a unified, AI-driven cybersecurity leader. Our XDR platform and managed services streamline SecOps for CISOs, Security Teams, and IT admins, reducing alert fatigue and fostering proactivity. Heimdal XDR suite and managed services offer solutions for every attack surface, whether at the Endpoint or Network, in Vulnerability Management, Privileged Access, implementing Zero Trust, thwarting ransomware, preventing Business Email Compromises, and much more. #msp #msplandscape #mspgrowth #mspleadership