Shreyas Doshi: The 6 Product Metrics You Need To Know; The 3 Types of Product Leader | E913

Video Description

Shreyas Doshi is an investor, advisor, and all-around product OG. Most recently Shreyas spent over 5 years at Stripe where he was Stripe’s first PM Manager and helped define and grow the Product Management function (from ~5 to more than 50 people). Before Stripe, Shreyas was a Director of Product Management @ Twitter and prior to Twitter spent over 6 years as a Group Product Manager @ Google. Today Shreyas has invested and advises some of the best including advising Airtable, Kalshi, Lendflow, to name a few. ------------------------------------------------- Timestamps: 00:28 How did you make your way into the world of product? 02:48 How do you define “Product Management”? 05:00 What metrics to follow for user adoption? 08:57 What are “Health Metrics”? 11:00 What is the most misunderstood metric category? 14:40 Who should be in charge of choosing the North Star Metric? 16:32 What are the three different personas of product leaders? 20:00 When do you need The Operator? 24:47 What is The Craftsperson persona? 28:57 What are signs of breaks in a scaling product team? 32:40 What is The Visionary persona? 38:49 How to weigh customer feedback? 43:10 Shreya’s new framework for product decisions 47:40 How has angel investing changed your product mindset? 49:46 What product persona do The Collison brothers (of Stripe) fit? 52:06 How important is time to value in a customer experience? 57:31 What in the realm of product have you changed your mind on? 58:40 Advice for new product leaders starting today 59:21 Biggest strength and biggest weakness 59:50 Most impressed by this company’s product strategy ------------------------------------------------- In Today’s Episode with Shreyas Doshi: 1.) Entry into Product: How did Shreyas make his way into the world of product and product management? Why did Shreyas decide not to do business school when it was the conventional route for everyone going into product management? What were some of Shreyas’ biggest takeaways from his time at Stripe and Google? How did they impact his product mind today? 2.) Product Management 101: How does Shreyas define product management today? How do many confuse it? How does Shreyas define product success today? What is the single biggest mistake Shreyas sees founders make when determining the success/PMF of their product? Does Shreyas believe that great product management is science or art? Data or intuition? When should you listen to customers? When should you not? 3.) Metrics 101 & How To Use Them: What is the single biggest mistake Shreyas sees founders make when it comes to selecting their North Star metric? How should founders think about input vs output metrics? What is the difference between the two? What are the 6 types of metrics that all founders and product teams need to focus on? How does their importance change over time? How should the responsibility for these metrics be split between different people and teams? 4.) Three Types of Product Leader: What are the three different types of product leaders? The Craftsperson: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company? The Operator: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company? The Visionary: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company? ------------------------------------------------- #productmanager #productdevelopment #productleadership #ShreyasDoshi #HarryStebbings #ProductApp