103. Simple Is a Superpower: How to Communicate Any Idea to Any Audience

Stanford Graduate School of Business August 22, 2023
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The mission of Stanford Graduate School of Business is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world. This channel features thought leadership from world-class faculty and renowned guest speakers. You will also gain insight into what it's like to be a member of the Stanford GSB community, either as a student or an alumna/us. Contact us at [email protected]. Stanford Graduate School of Business YouTube Video Creative License: –You may embed our videos from our YouTube channel –You may not modify or edit the video without our permission –You must credit the video to Stanford Graduate School of Business –It is prohibited to sell Stanford GSB material, put behind a pay wall, or use for commercial purposes –Use of Stanford GSB material does not imply an endorsement and should not be published in any way that suggests otherwise

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The best communicators express ideas simply. And to do that, says Carmine Gallo, “you have to connect with people in a language they understand.” Gallo is an author, communication coach, and lecturer at the Harvard Graduate School of Design (https://www.gsd.harvard.edu/). For him, the cornerstone of good communication is empathizing with an audience enough to truly speak their language. “Think about the audience first,” he says. “If you cannot speak the same language to different stakeholders and adapt the language for those different stakeholders, you’ll never get anything done.” On this episode of Think Fast, Talk Smart, Gallo and host Matt Abrahams discuss how we can simplify our language and weave relevant stories to translate and tailor our communication for our audience. For a full transcript of this episode visit the podcast's website. (https://www.gsb.stanford.edu/business-podcasts/think-fast-talk-smart-podcast)

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