Special Coverage: Australia's world-first social media ban begins | Sunrise

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Australia's landmark social media ban for children under 16 has officially come into effect, making it the first country in the world to implement such restrictions. The new law requires social media platforms to take reasonable steps to prevent underage access or face massive fines, with global attention focused on whether the bold regulatory move will succeed or backfire. Former Facebook Australia CEO Stephen Sheeler discusses the challenges of enforcement and suggests tech companies may hope to demonstrate the framework is unworkable to prevent other countries from following suit. Get the latest news » https://7news.com.au 7Plus » https://7plus.com.au/ More from Sunrise » https://sunrise.com.au Subscribe to Sunrise » https://7news.link/SunriseSubscribe Subscribe to the Sunrise newsletter » http://7sunrise.link/Newsletter Connect with Sunrise online: Facebook » https://www.facebook.com/Sunrise Instagram » https://www.instagram.com/sunriseon7/ TikTok » https://www.tiktok.com/@sunriseon7 X » https://x.com/sunriseon7 #SunriseOn7 #7NEWS