Starbucks is struggling—why are they opening so many stores?

Video Description

Starbucks is in serious trouble. Their stock is down. Same-store sales are falling. And they just fired another CEO. So why on earth are they opening thousands of new stores? In this video, I break down the Starbucks paradox — how one of the world’s most iconic brands is struggling and expanding at the same time. ------------------------------------------------------------------ ► Get my weekly letter to business owners: essential insights to run, grow, and stay ahead in your business → https://links.girdley.com/newsletter-yt ► Deep dives on businesses for sale:    / @acquisitionsanonymouspodcast   ► Follow me on Twitter/X: https://x.com/girdley We’ll cover: ✅ The hidden reasons Starbucks grew so fast (and what broke the model) ✅ How bad decisions, menu bloat, and inflation crushed their momentum ✅ Why the new CEO is betting big on more stores (and how it could actually work) If you’re into business strategy, turnarounds, or want to learn from Starbucks’ mistakes, this one’s for you. 💬 What do you think of Starbucks’ game plan? Drop a comment below — I read them all.