7 Storytelling Mistakes That Are KILLING Small Creators

Kallaway February 6, 2025
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About

I help builders grow their businesses faster. I've spent the last few years obsessing over content strategy, distribution & growth. I currently generate 30M views/month on my personal channels (1B+ views total) and have worked with brands like Meta, Google, Adobe, Nvidia, Salesforce, and countless tech startups. On this channel, I breakdown marketing playbooks & content strategies for growing businesses from $1 to $100M in revenue. I like to go broad (psychology) and deep (tactics). If you're looking for ways to grow your business faster, you'll like this channel. If you want to build a YouTube channel like mine: https://kallaway.co/youtubeacademy I'm also building a software tool to help all creators make better content, faster: https://sandcastles.ai If you want to improve your content, I put together a free 5 day email course breaking down my content virality formula I used to drive billions of views: https://viralityblueprint.com

Video Description

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): https://sandcastles.ai Join my free community for business owners learning content (30K+ members, 60 free tutorials: https://skool.com/wavyworld In this video, I breakdown the 7 biggest storytelling mistakes holding back small creators from blowing up. Sandcastles (AI Storytelling Assistant): I'm building a storytelling assistant that will help you make better short-form content faster (will save 60-90 mins per video) [https://app.sandcastles.ai] Hire a Video Editor Like Mine: These graphics make a massive difference in my videos. My editors are absolutely cracked. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9 Video Time Stamps: 0:00 Intro 0:27 The Traditional Story Arc Is A Lie 4:30 Jumbling The W’s 7:13 Rebuys & Rehooking 9:46 Heroes vs Villains 10:30 Nobody To Root For 11:24 Atomic Shareability 12:35 Painting The Picture ------------------------- BEST FREE CONTENT RESOURCES: • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings • Content Department (https://content.game) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire My Short-Form Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - https://shortform.academy LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE) • Hire My Ideas & Packaging Team - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Use My YouTube AI Scriptwriter Tool (Waitlist) - https://forms.gle/ZYE6zf2RDyJahyDC8 • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - https://forms.gle/y4mifxtYas3hL4vj9 ---------- Follow me (900K+: followers) For Tech & AI: • Instagram: https://instagram.com/kallaway • YouTube: https://youtube.com/@kallaway • Tiktok: https://tiktok.com/@kanekallaway For Content/Marketing Strategy: • Instagram: https://www.instagram.com/kallawaymarketing • YouTube: https://www.youtube.com/@kallawaymarketing • Tiktok: https://tiktok.com/@kallawaymarketing Other: • LinkedIn: https://linkedin.com/in/kanekallaway • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway • Blueprint (newsletter for entrepreneurs): https://blueprint.game • WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

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