Tequila and Mezcal's Newest Rival Is Over 2,000 Years Old | Still Standing | Business Insider

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Pulque is the oldest ancestor of two of Mexico’s most popular alcoholic drinks, tequila and mezcal. It’s not nearly as popular as the other two, but that wasn’t always the case. In the late 1800s, pulque was Mexico’s most-consumed alcoholic drink. But untrue rumors that it was fermented with feces, its reputation as a drink for the poor, and competition from the beer industry nearly made pulque completely disappear. Now, young Mexicans are fueling a renaissance of the dying beverage. So can pulque become a global hit like tequila and mezcal? And how, against all odds, is it still standing? 00:00 - Introduction 01:02 - Pulque Compared To Tequila And Mezcal 02:02 - Meet Pablo Morales Rodríguez 02:47 - Cutting And Scraping Agave 04:52 - Extracting Aguamiel 06:34 - History Of Pulque 07:59 - Keeping Pulque Alive 08:50 - Fermenting Pulque 09:51 - Pulque's Revived Popularity 10:46 - Modern Pulquerías 13:52 - Pulque's Global Potential 15:12 - The Next Generation Of Pulque Producers 15:48 - Credits ------------------------------------------------------ #mexico #drinks #businessinsider #stillstanding MORE STILL STANDING VIDEOS: How Indonesia’s Rare Foot-Pressed Tea is Surviving Despite the Odds | Business Insider https://www.youtube.com/watch?v=Q0px4Qwyrk0 How Descendants Of Taj Mahal Artisans Are Keeping Marble Inlay Work Alive | Still Standing https://www.youtube.com/watch?v=Yz8-j2hWYbo These Are The Last Benin Bronze Makers In The World | Still Standing | Business Insider https://www.youtube.com/watch?v=FPxzNEL8nzk Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Could Mexican Pulque Be The Next Tequila Or Mezcal? | Still Standing | Business Insider