Testing If Brain Rot ACTUALLY Rots Your Brain

Video Description

Take your personal data back with Incogni! Use code JACKGORDON at the link below and get 60% off an annual plan: https://incogni.com/jackgordon Here are the full results of the experiment: https://docs.google.com/presentation/d/1oKu2vbz2JGxg-3NAz5qkozeV5Xwsc8skR3Hmz5PDDE8/edit?usp=sharing SCIENTIFIC DISCLAIMER The Institute for Advanced Consciousness Studies (IACS) acknowledges that this content is primarily for entertainment purposes, though the preliminary findings may warrant future investigation. While we're excited to support content creators raising awareness about technology's potential impact on cognitive function, this study has significant limitations: Key Limitations: Study Design Issues: "Brainrot" was poorly defined, making group analyses potentially invalid due to numerous confounding variables. The screen time measurements were inconsistent—we distinguished between general screen time and social media time, yet excluded YouTube from social media despite YouTube Shorts being as likely to encourage doomscrolling as TikTok or Instagram. We failed to account for Netflix/TV consumption, reading habits, education levels, or mind-body/exercise practices—all critical variables needed to isolate our variable of interest. Methodological Constraints: Our EEG metrics were overly simplified, using only univariate measures instead of connectivity or multivariate analyses. We didn't account for neurodiversity, failed to include proper rest period comparisons, and didn't consider participants' motivation levels or how much they cared about task performance. Since "brainrot" typically involves visual content, visual attention may actually be preserved or enhanced, making our tasks potentially insensitive to detecting the intended effects. Technical and Statistical Limitations: We didn't perform proper motion artifact removal from EEG data or follow standard academic preprocessing protocols. The study was statistically underpowered to detect effects even if present, and suffered from selection bias in participant recruitment. As the saying goes, "if the brain were simple enough to understand, we would be too simple to understand it" (attributed to Lyall Watson). Research Team Credits: Research Assistants: Ninette Simonian, Mari Shahmanyan, Katara Dakota, Ressan Eyngel Quinto Task Design: Mari Shahmanyan Visualization: Intheon's Neuropype software (Sean Mullen) EEG Analysis: Ben Zhang Research Director: Nicco Reggente, Ph.D. For scientific inquiries or collaboration opportunities, contact: [email protected] Follow IACS: YouTube: https://www.youtube.com/@iacslab X: https://twitter.com/theiacs TikTok: https://www.tiktok.com/@iacslab Instagram: https://www.instagram.com/iacslab/ Facebook: https://www.facebook.com/advancedconsciousness Our amazing Participants! Jaydon - IG: @jaydon_carlson Will - IG: @william.richman Caroline :) Thanh - IG: @wonton0 Brandon - IG: @krustyvlogss Del - IG: @delritacoleman Kamran - IG: @lights_kamran_akhtar Abby - IG: @abbysemenick Rafi - IG: @_rafiperez_ powEnvy - Tiktok: @powenvy Gabriella - IG: @gabriellagodinezg Bella - IG: @isabelladake Halime - IG: @halime.y.z Casey :) Riley - IG: @fosseyyy Carson - IG: @_carsonhayes_ Josh - YT: @JoshKreuger follow my Instagram: https://www.instagram.com/jackgordonyt/ Gang, THIS is what I use for ALL my sound design! Check out composer companion and use code Jack30 for 30% off: https://www.composercompanion.com Produced by: Isabella Dake Edited by: Brandon Voloch and Jack Gordon Music by: Extreme Music, Jack Gordon, Artlist and Epidemic Sound Assistant edited by: Jorge Moratal