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OpenAI is PANICKING about Google's Gemini (and you should be too) 👉 https://www.youtube.com/watch?v=KpyGhpMyBpA Try Semrush for FREE 👉 https://thankyouninjas.com Get our book for FREE 👉 https://exposureninja.com/youtube Request a marketing review 👉 https://exposureninja.com/ryt/review Listen to our podcast 👉 https://exposureninja.com/podcast ==================== SEO is changing. Fast. For years, an effective SEO strategy was all about Google. Rank high, get traffic, grow. Simple. But that simplicity is gone. A new era is here: Generative Engine Optimisation (GEO). AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are reshaping search. The way people find information is evolving, and so must your SEO strategies. Imagine your business. People aren’t just Googling anymore — they’re asking AI tools for answers. And those tools are delivering. Summaries, recommendations, concise insights. Where does your business fit? If you’re not in those summaries, you’re invisible. GEO is about ensuring your SEO strategy isn’t just visible but dominant. Start with the basics. Your website must rank in organic search. Without that foundation, AI tools won’t see you. But that’s just the beginning. To succeed, your SEO strategies need to align with the way AI-driven tools summarise and recommend. Structure matters. Relevance matters. Authority matters. And then there’s EEAT. Experience. Expertise. Authoritativeness. Trustworthiness. AI tools favour content rooted in genuine knowledge. A passionate story. A specialist’s voice. Data that proves you know your field. Your SEO strategy can’t just aim to rank—it must aim to persuade. This is GEO. It’s SEO strategies reimagined for the AI age. Adapt now. Your customers are searching, and their tools are listening. Will they find you? ==================== A Message from our Head of PPC Last week, I had a long conversation (https://www.youtube.com/watch?v=93sZ30L-o2Q) about the most common (and expensive) PPC mistakes marketers make and how to avoid them. After the call, Tom and I continued our conversation about how ads will appear in ChatGPT (it's inevitable). Tom is predicting that, when ads do come to ChatGPT, that they'll be powered by Microsoft Ads. When you think about it, it makes a lot of sense. The Microsoft Ads platform is already there. It just needs to be ported over and glammed up a bit. With that in mind, if you start running Microsoft Ads today they'll be optimised and matured for the any-day-now rollout. If you're not yet running Microsoft Ads, then if Tom's team sets up your account this month (Dec), he'll be able to get you another 2500 USD/GBP in free ad credit you can use to train your new ads campaign. With Google already testing ads in AI Overviews (https://searchengineland.com/google-ai-overviews-ads-mobile-us-launch-447247), ChatGPT's ads are surely only a few weeks or months away. Interested? Send us a message via exposureninja.com/contact and I'll connect you with the right Ninja to get it started. ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://youtube.com/@ExposureNinja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja ==================== Scripted by: Jess Percival Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO