but what even is toothpaste, actually

Answer in Progress April 10, 2026
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Answer in Progress

@answerinprogress

About

Struggling to learn stuff every other week. There's a lot to figure out about the world but it can be hard (or embarrassing) to start from square one. We want to strip away the stigma of not knowing things and bring back the joy in learning. Join us as we take you on the journey from question to answer - showing every stumble and success along the way. We never fully know what we will find but when you start pulling on a thread, even the simplest questions unravel a whole world of curiosity. Answer In Progress is produced by Sabrina Cruz, Taha Khan, and Melissa Fernandes.

Video Description

If you can think it, you can make it happen with Notion. Try for free at https://ntn.so/answerinprogress Is toothpaste a scam? Why are there so many? And what should you really buy? In this video, Sabrina explores the marketing and reality of toothpaste, the power of fluoride and one brand's undeniable commercial magnetism. SUPPORT US ON PATREON https://patreon.com/answerinprogress SUBSCRIBE TO OUR MONTHLY NEWSLETTER https://www.answerinprogress.com/newsletter SOCIAL MEDIA Sabrina Twitter: https://twitter.com/nerdyandquirky Instagram: http://instagram.com/nerdyandquirky Melissa Twitter: https://twitter.com/mehlizfern Instagram: http://instagram.com/mehlizfern Taha Twitter: https://twitter.com/khanstopme Instagram: http://instagram.com/khanstopme CREDITS Producer: Sabrina Cruz Video Editing: Joe Trickey Production Coordinator: Ria Kapoor and Angela Innes Research Assistance: Taylor Behnke Story Consultant: Emily Zhang and John DeLore Motion Design: Sabrina Cruz Sound Design: Joe Trickey SPECIAL THANKS Whitney DiFoggio Robert Karlinsey Peter Miskell MUSIC Epidemic Sound. Get started today using our affiliate link. http://share.epidemicsound.com/answerinprogress CITATIONS https://www.answerinprogress.com/toothpaste-citations TIMESTAMPS 00:00 a toothpaste emergency 1:42 the shame of bad dental hygeine 2:43 which toothpaste is best (and cheapest) 3:23 i spent too much money 3:45 trying every toothpaste 4:57 why did i do this in one shoot 7:55 analyzing every toothpaste 10:10 what's up with fluoride 11:10 do we actually need it 11:33 wow, a research montage 11:48 a presentation on fluoride 12:14 tooth decay is a modern problem 14:01 fluoride to the rescue 15:20 chemistry is hard 16:50 a new age of toothpaste 17:28 so why do people hate fluoride 19:06 fluoride in our water 21:29 okay so what should i buy 22:00 technique over toothpaste 23:14 let's min-max 24:18 so i found a new dentist ------------------------------------------------------------------------------------ Welcome to the joke under the fold! What award do dentists receive? A little plaque. Leave a comment with the word FLUORIDE to let me know you were here ;-)

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