The Hidden Linguistic Messages in Brand Names! | Otherwords

Video Description

Support PBS: https://to.pbs.org/DonateOtherwords Learn the linguistic secrets that companies use to subtly implant thoughts about their products directly into your brain! Otherwords is a PBS web series on Storied that digs deep into this quintessential human trait of language and finds the fascinating, thought-provoking, and funny stories behind the words and sounds we take for granted. Incorporating the fields of biology, history, cultural studies, literature, and more, linguistics has something for everyone and offers a unique perspective on what it means to be human. Host: Erica Brozovsky, Ph.D. Creator/Director: Andrew Matthews & Katie Graham Writer: Andrew Matthews Producer: Katie Graham Editor/Animation: Dano Johnson Executive Producer: Amanda Fox Fact Checker: Yvonne McGreevy Executive in Charge for PBS: Maribel Lopez Director of Programming for PBS: Gabrielle Ewing Assistant Director of Programming for PBS: John Campbell Stock Images from Shutterstock Music from APM Music Otherwords is a production of Spotzen for PBS Digital Studios. © 2025 PBS. All rights reserved. sources: https://www.newyorker.com/magazine/2011/10/03/famous-names?_sp=bdf7ae1d-68f1-4dfa-92ab-d36472fc0a6a.1747760562330 https://neiudc.neiu.edu/cgi/viewcontent.cgi?article=1000&context=uhp-projects https://www.youtube.com/watch?v=lQvb5MJ2XnA https://web.stanford.edu/class/linguist1/Rdgs/Sapir.1.pdf https://www.inc.com/robin-landa/whats-in-a-name-learn-the-art-of-brand-naming/90991732 https://www.cbsnews.com/news/the-art-of-creating-brand-names/ https://www.library.hbs.edu/hc/artadv/brand-name-management.html https://daily.jstor.org/whats-brand-name-sounds-persuasion/ https://www.jstor.org/stable/10.1086/518530?read-now=1&seq=2#page_scan_tab_contents https://archive.nytimes.com/dealbook.nytimes.com/2012/03/21/kraft-mondelez-and-the-art-of-corporate-rebranding/?_r=0 https://web.stanford.edu/class/linguist62n/yorkston.pdf https://ora.ox.ac.uk/objects/uuid%3A16428336-5594-411b-9e63-5b92fe5d7fa6/files/r0v838079b?utm_source=chatgpt.com https://www.researchgate.net/figure/The-takete-maluma-effect-first-introduced-by-Koehler-1929-The-majority-of-participants_fig1_233397424