The Improbable Rise of LEGO

Video Description

Discover how LEGO became the world’s largest toy company despite many disasters and setbacks 🔔 SUBSCRIBE for more LEGO videos 👍 Leave a LIKE if you enjoy In this LEGO documentary by SpitBrix, you’ll discover how LEGO began in a tiny Danish town and nearly collapsed twice before becoming the world’s largest toy company. This historic deep dive documentary reveals the untold struggles of founder Ole Kirk Christiansen, from devastating fires to bold business pivots during the Great Depression. You’ll see how a wooden duck, a naming contest, and a risky investment into a revolutionary plastic injection molding machine shaped LEGO’s earliest decades. It all builds up to one groundbreaking moment in 1978 that changed LEGO forever. LEGO’s success in the late '70s and '80s set the stage for a dramatic rise but also a near-total collapse. From financial freefall to baffling product flops like Galidor and Znap. This documentary also highlights how a few bold decisions helped rescue the brand. 0:00 Chapter 0: Intro 0:27 Chapter 1: Humble Beginnings 2:52 Chapter 2: Only The Best Is Good Enough 8:20 Chapter 3: Designing Perfection 12:59 Chapter 4: Building An Empire 19:36 Chapter 5: Defining A Brand 23:11 Chapter 6: Changing The Game 24:33 Chapter 7: It’s The Little Things 30:47 Chapter 8: Crash and Burn 38:29 Chapter 9: The Return of the Brick 40:48 Chapter 10: The Mark of the Ninja 44:35 Chapter 11: Crisis and Opportunity Videos mentioned: ➝ The Evolution of LEGO Light Bricks https://youtu.be/IZrbDOYdClY ➝ LEGO But It Talks... https://youtu.be/Yh4B0QCuSBs Watch More LEGO Videos: ➝ LEGO Sets With Too Many Minifigures: https://youtu.be/0-MQEvomCYU ➝ 0 IQ LEGO Sets - https://youtu.be/LVfbHzKyvdE ➝ 10 Hidden Secrets in LEGO Sets - https://youtu.be/88wmTsMfZSk 🛒 SpitBrix Posters Available Now: https://spitbrix.com 📬 Business inquiries: [email protected] 📬 Viewer video submissions: [email protected] Have a great day! #lego