The INSANE Truth About IKEA

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Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: https://storyblocks.com/Magnates 🎁 Get a 60-day free trial at https://www.shipstation.com/magnates Thanks to ShipStation for sponsoring the show! ⭐ MagnatesMedia YouTube Course: https://magnates.media/youtube 💸 FREE STOCKS for MagnatesMedia fans: https://magnates.media/freestocks 🎨 MagnatesMedia editing software: https://magnates.media/editing 🎵 Music used: https://magnates.media/music + https://storyblocks.com/Magnates The INSANE Truth About IKEA How IKEA Brainwashes You How IKEA Manipulates You How IKEA Brainwashed Everyone How IKEA Tricks You The Wild Truth About IKEA IKEA Business Documentary (mini business movie) - How did IKEA start? How IKEA become so successful? What is the IKEA effect and the weird psychology behind IKEA's success? What's the deal with IKEA's weird corporate structure to save on taxes? When an innocent customer walks into IKEA, what they’re really walking into… is a powerful psychological trap meticulously designed to make them overspend on furniture. IKEA is one of the world’s strangest, but also most innovative companies. And every year, IKEA sells more than $50 billion worth of everything from chairs, to bookcases, to Swedish meatballs. Today, IKEA is the largest furniture retailer in the world, and oddly also among the world’s 50 largest restaurant chains. But it all started with a dyslexic farm boy who started selling matches for pennies. IKEA has a remarkably uplifting story, and there’s tons of genius business strategies along the way. But, there is also a darker side to IKEA - and the man who started it (Ingvar Kamprad). IKEA’s beloved founder has ties to the Nazi party, and the company has been accused of avoiding billions in taxes, and even using forced labor. And quite suspiciously, IKEA is essentially the 4th largest charity in the world (Stichting INGKA Foundation). This is the crazy true success story of IKEA & billionaire Ingvar Kamprad. And it begins, with a horrible tragedy... I hope you enjoy this journey through IKEA's INSANE history, brought to you by MagnatesMedia. ⌛ Chapters: 00:00 Prologue (The IKEA Story) 01:09 Chapter 1: A Tragic Beginning 06:07 Chapter 2: Changing The Game 12:11 Chapter 3: The Swedish Furniture Wars 15:54 Chapter 4: The IKEA Effect 17:58 How I Make Videos For MagnatesMedia 19:00 Chapter 5: An Empire By Design 23:39 Chapter 6: Tax Troubles 25:30 Save Money On Every Delivery You Send 26:33 Chapter 7: The Ghost of The Past DISCLAIMER: I'm not a journalist and this video was made using publicly available research. I am not a financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view MagnatesMedia's About page to contact me. Paid sponsorship enquiries: [email protected] How To Become A Legend: Step 1. Subscribe to MagnatesMedia and turn on all notifications. Step 2. That's it. You're a certified legend. Thanks for your support! 🎥 MagnatesMedia = Unique mini movies about business, marketing & money. 📺 Watch more business stories at: https://www.youtube.com/magnatesmedia 🔔 Please turn on all notifications to see new videos coming soon! :)