The Lost Genius of Irrationality: Rory Sutherland at TEDxOxford

Video Description

Rory is one of the most powerful men in marketing. Educated at Cambridge, he went on to become the Executive Creative Director and Vice-Chairman of OgilvyOne, and the Vice-Chairman of the overall Ogilvy Group. His revolutionary views of marketing and behavioural economics have led him to speak at TED twice already, and he has been elected the next President of the IPA (the Institute of Practitioners in Advertising). TEDxOxford is organised by University of Oxford students, aiming to bring together the young minds of tomorrow's world with the movers and shakers of today. TEDxOxford is kindly sponsored by Neptune Investment Management - http://www.neptunefunds.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)