The 5-Minute SEO Hack: Turn ‘People Also Ask’ Into Instant Topical Authority
Edward Sturm
@buildinpublicAbout
SEO, digital marketing, organic social media marketing, growth hacks, and founder stories. Everything I'm doing to grow my companies and all the secrets I'm learning. My background: - Early viral video creator on YouTube (across other accounts). - Co-founder of first play-to-earn game, also named top blockchain game in 2018 and 2019. - Ran biggest blockchain meetup in world. - SEO consulting for Microsoft, Procter & Gamble, ADP, Time Inc., others. - Monthly in-person digital marketing class with 70-100 attendees per class. - Co-founder of remote communication tool with over one million users. - Innovation consultant to ForbesLive. - 400+ million views with viral videos and images. - Media appearances including 20/20, Good Morning America, The Today Show, Forbes, The Huffington Post, The Verge, The Daily Mail, and Ahrefs Blog. - Hundreds of thousands of organic followers across TikTok and Instagram.
Video Description
E902: A simple 5-minute SEO hack that can completely change how you build topical authority. David Quaid returns to the show to reveal how to use Google’s “People Also Ask” feature to create high-relevance FAQ content - without paid tools, complex keyword research, or unnecessary schema. We also dig into: - How Google actually decides topical authority - Why search demand matters more than schema - When FAQ pages should be standalone vs accordions - How knowledge panels are triggered (and why most people misunderstand them) - A fast, repeatable process for turning PAA questions into ranking pages If you’re struggling with keyword research, building authority in a niche, or figuring out what content Google actually wants - this episode gives you a practical shortcut you can use today. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid’s agency - https://primaryposition.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Welcome Back, David Quaid! 00:22 SEO Hack: Building Topical Authority 01:18 David's Knowledge Panel Journey 06:51 People Also Ask Hack: A Step-by-Step Guide 11:06 Schema and SEO: Myths and Realities 13:52 Structuring Your FAQ Content for SEO 15:22 Wrapping Up and What's Next The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #topicalauthorityseo
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