The Power of Personal Branding with Paris Hilton | Aspire with Emma Grede

Video Description

If you’ve ever wondered how to turn your personal brand into a thriving business, Paris Hilton has the answers. In this episode of Aspire, Paris reveals the strategies that helped her turn her image into an empire — long before “influencer” was even a word. You’ll hear how she: -Built one of the most recognizable personal brands in the world -Turned consistency and authenticity into her biggest business assets -Evolved from celebrity to CEO of 11:11 Media -Used her platform for purpose — and built a legacy beyond fame This conversation is a masterclass in brand-building from the woman who started it all. Whether you’re launching a business, growing your influence, or reinventing yourself, Paris’s blueprint will show you how to do it and make it last. _____ SUBSCRIBE https://www.youtube.com/@EmmaGrede?sub_confirmation=1 _____ ABOUT ASPIRE WITH EMMA GREDE Build the life of your dreams and learn from the world’s most successful people. Emma Grede, one of America’s richest self-made women, wants you to make the most of your life. On ‘Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode will unpack their habits, philosophy and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality. LISTEN TO ASPIRE WITH EMMA GREDE link.pscrb.fm/f0281/Aspire_YT ABOUT EMMA GREDE Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: https://www.emmagrede.com/ 00:00:00 Introduction 00:01:11 The power of Paris's personal brand 00:04:44 Creating the Paris persona 00:06:57 The original influencer 00:08:44 The business of being Paris Hilton 00:10:31 What's a typical day? 00:11:32 Ad Break 00:13:44 The authenticity of Paris's brand 00:17:21 How Paris manifests her dreams 00:21:31 Owning your own narrative 00:25:09 How Paris has turned pain into purpose with advocacy 00:28:55 The Hilton family legacy 00:30:45 Ad Break 00:34:02 How Paris juggles her many ventures 00:37:46 Paris Hilton is a skin care expert 00:40:21 Paris's skin care routine 00:44:19 How children have changed Paris's work-life balance 00:49:04 Ad Break 00:52:26 Paris's husband, Carter Reum 00:56:38 Expanding her brand 00:59:21 Paris's inspirations 01:01:12 Rapid Fire Questions