The REAL Story of So So Def Records | Jermaine Dupri, TLC, Xscape, Bow Wow, Kris Kross, Da Brat

Video Description

What happened to So So Def? Join us as we take a look back at the iconic record label and its artists like Jermaine Dupri, Lil Bow Wow, Da Brat, Xscape, and Kris Kross. In this video, we dive deep into So So Def, the iconic record label founded by Jermaine Dupri. From its golden years in the '90s and early 2000s to the challenges and changes that led to its decline, we explore the stories behind the label's biggest acts, including Kris Kross, Xscape, Da Brat, Bow Wow, and more. Discover the highs and lows, the artist conflicts, and the business decisions that shaped So So Def's journey. Whether you're a longtime fan or new to the label's legacy, this is the ultimate retrospective on what happened to So So Def. Don't forget to like, comment, and subscribe for more music history content! TIMESTAMPS 0:00 Intro 0:30 JD's Beginnings 1:49 Meeting Kris Kross 2:47 Meeting Left Eye 6:40 Jump 8:45 So So Def 8:52 Xscape 10:20 Da Brat 12:10 Lil Bow Wow 14:31 Challenges 16:53 Reunion #music #documentary #hiphop #xscape #jermainedupri #dabrat #bowwow #kriskross DISCLAIMER: All materials in these videos are used for entertainment and educational purposes and fall within the guidelines of fair use. No copyright infringement intended. If you are, or represent, the copyright owner of materials used in this video, and have an issue with the use of said material, please send an email to [email protected] We are making such material available in our efforts to advance understanding of the topic discussed in this video. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. While we conduct extensive research for our content, we gather information from various sources, some which may have unverified details or alleged claims. We strive to mention our sources as possible throughout our videos, but please keep this in mind when watching our videos, and feel free to do your own research.