THE SECRET OF SELLING THE NEGRO (1954)

Video Description

YouTube has DEMONETIZED our channel for posting reused content Allow us to keep the content intact and available on this platform by making a donation. Any HELP is GREATLY appreciated. Please support this channel by donating or purchasing merchandise Cash App $Reelblack PayPal.me/reelblack https://www.patreon.com/reelblack get Reelblack merch at https://shop.reelblack.com Make sure to follow us on Instagram and Twitter @Reelblack ------ THE SECRET OF SELLING THE NEGRO (1954, sound, 20 min, color, 16mm) as featured in the documentary, I AM NOT YOUR NEGRO. SPONSOR: Johnson Publishing Co. PRODUCTION CO.: Sarra Inc. DIRECTOR: Wayne A. Langston. PRODUCERS: Joseph G. Betzer, Harry W. Lange. WRITER: Helen A. Krupka. ART DIRECTOR: George DeDecker. NARRATOR: Robert Trout. RESOURCES: Copyright not registered; “Keys to a 15 Billion Dollar Market,” Bus Scrn 15, no. 4 (1954): 34; advertisement, Bus Scrn 15, no. 5 (1954): 31. HOLDINGS: Not reported. Film commissioned by the Chicago-based publisher of Negro Digest , Ebony , and Jet to encour- age advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” NOTE : The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.” ##### Reelblack's mission is to educate, elevate, entertain, enlighten, and empower through Black film. If there is content shared on this platform that you feel infringes on your intellectual property, please email me at [email protected] and [email protected] with details and it will be promptly removed.