The thing that Etsy values most in ranking listings even though they want you to think it's your SEO

Kara Buntin Tutorials October 13, 2025
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Kara Buntin Tutorials

@karabuntintutorials

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Welcome to my Tutorials channel, where I post videos about the (very) basics of running an online business. I focus specifically on Etsy topics, but I'll add things as questions come up from viewers or from my Facebook community. This is the basics learning channel for beginning Etsy sellers, and I have the intermediate learning channel at https://www.youtube.com/karabuntin. I also have an advanced program for serious Etsy sellers, plus other classes for online business owners, at http://classes-by-a-cake-to-remember-llc.teachable.com/ I also have a blog with articles for Home-Based business owners and Etsy sellers at https://artisanshopper.com/ The turtle artwork in my channel logo is by Robert Phelps https://www.etsy.com/shop/RobertPhelpsArt

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Etsy really wants you to think that constantly changing your SEO will make your listings rank higher in search, but this is an example of how a different factor comes into play, and probably has the most weight of anything in ranking. Keywords are important at first, but then activity on the listing changes things. A sidenote...After I took this listing down I relisted the same thing but I didn't tell anyone. After some time it showed up on the first page of search results for the niche event filtered searches, but way down at the bottom of the page, and it never reached the top. At the beginning of the process Etsy uses your keywords and tries out your listings, but if they don't sell they don't move up, and if nobody ever looks at them they'll move down in the search results. The listing I looked at popped up to the top because it was selling, and the listing that got no attention faded away. I was using incognito mode the entire time that I was watching the original listing moving around after posting it, that would be all day Saturday and Sunday. By Sunday it had "stuck" at the top of the search results for the terms I was looking at, which included long tail and short tail versions of the "table number" title. I was opening and closing different incognito windows using different desktop browsers, plus the phone app, so that I could check to see if the placement was consistent across devices. And I never clicked on the listing at all, I just looked to see where it was. I don't use tools to check the placement because looking with my own eyes was accurate enough! You can't 100% do a completely clean test of anything on Etsy because you can't control all of the variables, but this was consistent enough across all browsers and devices to tell me that I could reliably report it. To go to my other youtube channel for lives and the podcast, click here: https://youtube.com/karabuntin   (Some of the following links are affiliate links) **Use discount code Kara5 to get the Basic plan Share My Stars widget for websites for $5 a month and the reviews plan for $15 a month. https://sharemystars.com (affiliate link) **Get Vela for Etsy and Shopify listing management: https://app.getvela.com/i/kara15715 (affiliate link) **Get Movavi to edit your videos using my referral link: https://affiliates.movavi.com/v2/sign/up?ref=5413 Benable is a tool to create shareable lists of things you recommend! You can skip the waitlist and create your own shareable lists by signing up using my invite link: https://benable.com/i/KH673 ***The monthly membership and accountabilty group is here: https://classes-by-a-cake-to-remember-llc.teachable.com/p/seo-club-for-websites **CLASSES AND FREE HOME-BASED BUSINESS TOOLS, including my Pinterest class, now on Teachable: https://classes-by-a-cake-to-remember-llc.teachable.com/courses **JOIN THE CHANNEL: https://www.youtube.com/channel/UCDrX u9n0gVtJlapF93R1npSw/joi -------------------------------------------------------------------------------------- **SUBSCRIBE to this channel and click to get notifications about weekly YouTube lives on Home-Business and Etsy seller tips topics: https://www.youtube.com/karabuntin **WANT TO START YOUR OWN ETSY SHOP? Use my affiliate link to get 40 free listings: https://etsy.me/3CpeANy ---------------------------------------------------------------------------------------- (As an Amazon Associate, I earn from qualifying purchases.) Get my eBooks and planners for Home-Based Business owners: https://www.amazon.com/s?k=kara+buntin ----------------------------------------------------------------------------- ** MY FAVORITE BUSINESS TOOLS: https://acaketoremember.com/my-favorites-1 **FACEBOOK GROUP: https://www.facebook.com/groups/HomeBasedBusinessAndEtsyTips **SUBSCRIBE HERE: https://youtube.com/karabuntin **PRODUCTS THAT I USE IN MY ONLINE BUSINESS: Equipment: https://www.amazon.com/shop/karabuntin/list/2NPP0D9GOHX1Q?ref_=aip_sf_list_spv_ofs_mixed_dv and Tech items: https://www.amazon.com/shop/karabuntin/list/323P5ROGN98VC?ref_=aip_sf_list_spv_ofs_mixed_d **READING LIST: Click to see my recommended business reading list for books that I think are actually useful and not a bunch of BS-- https://www.amazon.com/shop/karabuntin/list/3HUBJGREJYIFR?ref_=aip_sf_list_spv_ofs_list_d All of these are books that I have read and found valuable for one reason or another as far as my business goes. I don't follow any business "gurus" or motivational speaker types, but these are all books that I've enjoyed reading and thought they were good for business takeaways. Audible: Free trial of Audible, plus free books: https://geni.us/HSMPv

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