The TikTok Growth Expert: The Strategy That’s Printing Millions Right Now

Video Description

👉 Join our private community for operators, marketers, and creators (waitlist) - https://www.newsletter-signup.com/or/?utm_source=youtube ⚡️ BTS & More: https://openresidency.com/kent-yoshimura In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue. We dive into: - The TikTok strategy that transformed Neurogum’s growth - How the team shifted their marketing mix to make TikTok their top-of-funnel channel—while maintaining a 52x ROAS on Amazon with zero ad spend - Their strategic approach to partnerships - A hiring process that’s led to 98% employee retention over three years - The origin story—and how they've sustained a competitive edge through patented manufacturing This one’s packed with gems. Enjoy the conversation! Chapters 00:00 Trailer 01:11 How to Crack TikTok 03:54 Neuro's Content Creation Pipeline 04:17 Coaching Creators on Engagement and Voice 06:09 The Culture Behind a Creative-Driven Brand 07:59 Anatomy of a Scroll-Stopping Hook 12:02 TikTok’s Untapped Power for Brands 15:15 The Best Influencer Strategy 16:43 Building a Full-Funnel Marketing Engine 27:00 Turning Customer Insights into Growth 32:06 Creating Content with AI 38:25 Fast Operators vs. Scalable Operators 39:32 The Masogi Challenge: Mental Toughness in Business 42:55 Running Ultra Marathons as Mental Training 45:55 How Kent Hires Creators and Builders 57:13 The Wild Origin Story of NeuroGum 01:01:06 What’s in NeuroGum? A Dive into Nootropics 01:12:11 Retail Distribution: Wins and Pivots 01:15:21 Why Data Shapes Every Decision 01:21:16 What It Takes to Be a Founder 01:34:15 What Shark Tank Didn’t Show 01:35:36 Lightning Round 🎙 Guest: Kent Yoshimura, Co-Founder & CEO of Neurogum - Instagram: https://www.instagram.com/kentaro/ - LinkedIn: https://www.linkedin.com/in/kentyoshimura/ - Website: https://neurogum.com 📬 Get in Touch: - Instagram: https://www.instagram.com/openresidency/ - LinkedIn: https://www.linkedin.com/in/markmastrandrea/ - Website: https://openresidency.com/ - Contact: [email protected] Powered by IKONICK - Get 30% off motivational art at https://ikonick.com/openresidency - Use code: OPENRESIDENCY30