The Ultimate Road Trip - Roman Sachse

Video Description

A Hero's Journey Through Digital Product Development Join us as we recount our journey, navigating the challenging terrain of digital product development in a 150-year-old German logistics enterprise. We will reveal the trials and tribulations we faced while attempting to replace our legacy transport management system. Hindered by a lack of digital product development expertise, we struggled with delays, disheartened employees, and a product far from deployment. Despite employing cutting-edge software architecture, our efforts seemed futile and we recognized the need for a transformational shift. Through collaboration, learning, user experience, and a strategic focus on outcome-driven metrics, we steered closer to success. The journey is ongoing, but worth telling. We will discuss valuable lessons from our experiences, share our successes, failures, ongoing challenges, highlighting what lies ahead. Whether you're spearheading a digital transformation effort, developing digital products, or working in UX or product management, this talk is designed with you in mind. Join us for "The Ultimate Road Trip" and learn from our mistakes and insights.