Underconsumption Core and "No Buy" Trends: The End of Influencer Haul Culture?

Ashley Viola February 25, 2025
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Ashley Viola

@ashleyaviola

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On this channel I tackle social issues through a lens of pop culture. Let’s engage with media critically together and challenge systems of power that seek to keep us in a cycle of mindless consumption, greed and apathy ❤️.

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#underconsumptioncore #nobuy #overconsumption Influencers promoting out-of-touch hauls is finally falling out of favor with the rise of the “underconsumption core” and “no buy 2025” trends. Fed up with the constant pressure to participate in overconsumption, millennials and Gen Z are saying enough is enough and reclaiming their wallets and minds. The recent Poppi vending machine drama was yet another example of how influencers are out of touch and why consumers are finally turning away from them. But does underconsumption core do enough to address overconsumption or it is just rebranding and romanticizing being poor? In this video I discuss if underconsumption core and no buy trends are just fleeting trends or if they’re a sign that people are finally waking up. Sources: What Is Underconsumption Core? Experts Explain the Trend Putting Dirty Shoes All Over Your Feed https://www.teenvogue.com/story/what-is-underconsumption-core Influencers Taught Us How to Overconsume. Can They Also Help Us Break the Habit? https://slate.com/business/2025/02/underconsumption-tiktok-creators-spending-habits-clothing-makeup-skincare-trends.html Why do the rich get richer even during global crises? https://www.aljazeera.com/features/2022/12/27/why-do-the-rich-get-richer-even-during-global Superyacht sales surge https://www.bbc.com/news/business-57158371 The richest Americans became 40% richer during the pandem*c https://www.theguardian.com/media/2021/oct/05/richest-americans-became-richer-during-pandemic The Gilded Age: https://www.pbs.org/wgbh/americanexperience/features/carnegie-gilded/ Tired of Influencers? Try Underconsumption core https://www.nytimes.com/2024/07/25/style/tiktok-underconsumption-influencers.html No Buy 2025 https://www.wxyz.com/news/voices/no-buy-2025-what-people-are-saying-about-the-latest-trend-to-save-debt Follow me on my socials: https://instagram.com/ashleyaviola https://x.com/ashleyaviola Join my Patreon: https://www.patreon.com/AshleyAViola *Disclaimer: Information presented in this video is my opinion and mine alone. Business inquiries: [email protected] Keywords for the algo: Underconsumption core, underconsumption, overconsumption, deinfluencing, minimalism, zero waste, poppi vending machines drama, influencers and poppi vending machine controversy, influencers being out of touch, no buy 2025, project pan 2025, overconsumption core, no buy year, haul culture, shein haul, back to school haul, erewhon haul, shopping addiction, hygiene haul, project pan, simple living, slow fashion, frugal living, intentional living, influencers culture, tiktok shop, Influencer, underconsumption, overconsume, amazon haul, no-buy trends, no-buy challenges, sustainability

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