What is SEO and How Does it Work in 2025?

Video Description

What is SEO and how does it work in 2025? If you're new to the SEO game, this video is for you. Want a free, custom website audit? Submit your website and email at https://www.flexmarketing.ca/ to get it right to your inbox! Follow me: Instagram - https://www.instagram.com/stephendb01/ Twitter - https://x.com/stephendbaker SEO in 2025 is evolving as AI reshapes search, Google’s algorithm becomes more sophisticated, and ranking at the top requires more than just keywords. This video breaks down what SEO is and how it works today, explaining the core principles of search engine optimization, how Google ranks websites, and why some sites consistently appear at the top of search results while others struggle. With the introduction of AI-driven search updates like Google’s Search Generative Experience, the SEO landscape is shifting, making it essential to understand the latest ranking factors. In this video, we discuss the fundamental concepts of SEO, the importance of Google Search Console, and the key elements that impact search rankings in 2025, including content quality, backlinks, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and user experience signals. We also explore how AI is influencing search results, what it means for content creators and business owners, and how you can optimize your website to stay ahead. If you want to improve your rankings, generate more organic traffic, and ensure your website is fully optimized for Google's latest updates, this video provides a step-by-step breakdown. Whether you’re new to SEO or looking to refine your strategy, understanding how search engines work in 2025 will give you a competitive edge. If you have questions or need further insights, drop them in the comments, and don’t forget to subscribe for more SEO and digital marketing content. Timestamps: 0:00 - Intro 0:17 - What is SEO? 1:20 - How Does SEO Work? 6:40 - What is Changing in 2025? 9:58 - How to Dominate SEO in 2025