Why A Ballet Team Spends $1 Million A Year On Shoes

Video Description

Dancers at the New York City Ballet go through about 7,000 pairs of pointe shoes each year. That's because traditional pointe shoes break down after only a few wears. All of them come from Freed of London, which has been one of the world's leading ballet-shoe manufacturers for nearly 80 years. We went behind the scenes with the New York City Ballet and Freed of London to see how pointe shoes became such a big business. 00:00 - Introduction 01:42 - Rehearsals at NYCB 03:02 - NYCB Shoe Room 04:30 - Shoe Fitting 05:52 - Breaking In 07:08 - Making Pointe Shoes at Freed of London 10:25 - History of Pointe Shoes 11:21 - Gaynor Minden Pointe Shoes 14:26 - Grace's Preference 15:52 - Dyeing Shoes 17:16 - Preparing for Performance 18:30 - Nutcracker Performance 19:28 - Credits ------------------------------------------------------ #ballet #shoes #businessinsider #bigbusiness MORE BIG BUSINESS VIDEOS: How Qatar Airways Moves 500,000 Animals And Radioactive Cargo In Scorching Heat | Big Business https://www.youtube.com/watch?v=Y1JGY7ooEgQ How The World's Largest Cork Company Makes 22 Million Wine Stoppers A Day | Big Business https://www.youtube.com/watch?v=k_zBkqBTFtE Why The US Loses $800M A Year In Unrecycled Aluminum Cans | Big Business | Business Insider https://www.youtube.com/watch?v=uyi2RT3Kak4 Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider