Why Car Brands Pay $650K For Clay Models

Business Insider February 9, 2023
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Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year? 0:00 Intro 1:11 How clay car models are made 6:45 Why clay models cost so much 7:30 Why clay models are used MORE BIG BUSINESS VIDEOS: How 3 Million Gallons Of Olive Oil Are Produced Per Year In Spain During Crippling Droughts | Big Business | Insider Business https://youtu.be/oD3Zg0d3T-s Why Tiny Cactus Bugs In Red Food Dye Are A $35 Billion Industry | Big Business | Insider Business https://youtu.be/iBNySB2jpVg A New Mining Ship Sucks Metals Off The Seafloor. Is That a Good Idea? | Big Business | Insider Business https://youtu.be/9ZoTxvMsOnw ------------------------------------------------------ #ClayModeling #CarDesign #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Insider Business on Facebook: https://www.facebook.com/businessinsider Insider Business on Instagram: https://www.instagram.com/insiderbusiness Insider Business on Twitter: https://www.twitter.com/businessinsider Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Insider Business on TikTok: https://www.tiktok.com/@businessinsider Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Business Insider

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