Video Description

In this episode of Funnel Vision, Tal Kapulnik, Head of Marketing at Eon, discusses her career transition from B2C to B2B marketing, and the often overlooked piece that ties them together: people. Tal shares her journey from agency life, to Youtube, then Lemonade, and now heading the marketing team at Eon, a cloud back up startup determined not to look like a regular cloud back up startup. Tal shares how she uses data to relentlessly measure, how she builds content teams and what she looks for when hiring, and how she is connecting with customers to bring a refreshing and personal approach to her work at Eon. Underscoring all this is Tal’s unique perspective on what B2B marketing can learn from B2C. Tal rightly calls it “H2H marketing,” or human-to-human, and it will change how you market any product to any audience. There's just one rule: no boring content. — Timestamps: 02:08: Introducing Tal Kapulnik and her career journey 07:00: Why differentiating B2B and B2C isn’t helpful 11:19: On being patient and the constant push to not be boring 13:32: How you know your content is working 16:14: The secret to an effective email subject line 17:43: On marketing, sales, and achieving brand magic across teams 22:50: The #1 question to ask in interviews 25:44: How to make the most out of events 27:17: The pros and cons of using an agency (+ tips) 32:01: The anatomy of a great marketing team 33:55: On specialists vs. generalists 38:19: Personal inspirations and recommendations About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders. Resources Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources Learn more about Funnel Vision: https://www.wix.com/studio/marketing/funnel-vision-podcast Check out some of the content mentioned in the show: Eon’s website — https://www.eon.io/ The Prof G Pod with Scott Galloway — https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-galloway Tech Crunch — https://techcrunch.com/ — Learn more about Wix Studio: https://www.wix.com/studio Get started with our Essentials course: https://wix.to/gT8VY7c Join the Wix Studio Community: https://forum.wixstudio.com Follow us on social media: ➔ Instagram: https://www.instagram.com/wixstudio ➔ X: https://www.twitter.com/wixstudio ➔ TikTok: https://www.tiktok.com/@wixstudio ➔ Facebook: https://www.facebook.com/WixStudio ➔ Discord: https://discord.com/invite/wixstudio About Wix Studio: Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency. Subscribe to our channel: ➔ https://www.youtube.com/@WixStudio?sub_confirmation=1