Why It Feels Like Every Company Suddenly Wants To Sell You Protein

Video Description

Americans are increasingly looking for high protein consumer products. It has led to a flurry of new businesses and also growth opportunities for established consumer companies like General Mills where protein cereal has become a $100m revenue generator. Watch the video to learn about why protein has become a big business. Chapters: 0:00 Introduction 1:40 Chapter 1: Jumping on the trend 4:15 Chapter 2: Obsessed with protein 7:25 Chapter 3: Here to stay? Produced, Shot, and Edited by: Ryan Baker Animation by: Jason Reginato Senior Managing Producer: Tala Hadavi Senior Director of Video: Jeniece Pettitt Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Do you want to buy a home but don’t know where to begin? Take CNBC’s new online course How to Buy Your First Home. Register today: https://cnb.cx/3STNNhr Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Companies Like General Mills And PepsiCo Are Betting On Protein