Why This Smart Redesign Took a Hidden Product to the Spotlight

Video Description

Need packaging? Work with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ Check out the podcast: https://www.youtube.com/playlist?list=PLVKhFcZ0oiwixHFEyvT9GgzfNVUmP3v-q Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today. -- -- (00:00) - Why Packaging Design is More Important Than You Think (00:36) - Three Big Lessons from This Episode (01:50) - Meet Chase Design Group: The Team Behind These Redesigns (03:40) - How to Make a Product Stand Out in an Unknown Category (07:32) - Case Study: Dorot Gardens’ Packaging Redesign (12:24) - The Biggest Challenge: No One Knows This Product Exists (16:26) - Solving the Freezer Aisle Problem—How to Get Noticed (19:00) - Using Consumer Research to Design Smarter Packaging (22:57) - Mood Boards & Design Territories: How to Nail the Look (27:10) - Typography, Color & Visibility: Designing for the Shelf (32:18) - Case Study: Refreshing a Heritage Brand—Tombstone Pizza (40:42) - The Right Kind of Change: When to Refresh vs. Redesign (47:34) - How to Convince Clients to Take Bold Design Risks (51:16) - How to Build Trust with Clients & Guide Their Strategy -- -- Links: Where to order your packaging: https://ww.idpdirect.com Manage your complete packaging specifications: https://www.specright.com Chase Design: https://www.chasedesigngroup.com Dorot Gardens: https://www.dorotgardens.com