Why Tyrian Purple Dye Is So Expensive | So Expensive | Insider Business

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Making authentic Tyrian purple dye starts with extracting a murex snail gland. After a series of painstaking steps, Tunisian dye maker Mohamed Ghassen Nouira turns as much as 45 kilograms of snails into a single gram of pure Tyrian purple extract. When he's done, he can sell it for $2,700. Some retailers sell a gram of the pigment for over $3,000. In comparison, 5 grams of synthetic Tyrian purple costs under $4. So, why is real Tyrian purple so hard to make? And is that why it's so expensive? Mohamed Ghassen Nouira's website: https://www.argamanou.com/ MORE SO EXPENSIVE VIDEOS: Why Spanish Glass Eels (Angulas) Are So Expensive | So Expensive Food | Insider Business Why Pearl Lobsters Are So Expensive | So Expensive Food | Insider Business https://youtu.be/6HiWolNnhVA Why Bellerby Globes Are So Expensive | So Expensive | Insider Business https://youtu.be/ymjWeQhic0s ------------------------------------------------------ #Tyrian #SoExpensive #InsiderBusiness Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Insider Business on Facebook: https://www.facebook.com/businessinsider Insider Business on Instagram: https://www.instagram.com/insiderbusiness Insider Business on Twitter: https://www.twitter.com/businessinsider Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Insider Business on TikTok: https://www.tiktok.com/@businessinsider Why Tyrian Purple Dye Is So Expensive | So Expensive | Insider Business