Why U.S. Tech Companies Struggle To Replicate China's WeChat 'Super App' Model

Video Description

Studies have shown Americans use an average of 46 mobile apps each month to complete a variety of everyday tasks. Now imagine if you could combine all of those programs into a single, standalone app. A one-stop shop to socialize with friends, order food, pay rent, or even consult with a doctor – colloquially known as the ‘super app’. While super apps have flourished in Asia, their adoption in Western markets, including the U.S., has been slower due to a variety of reasons. But things may be starting to change, as more and more tech companies have set their sights on bringing the super app model to the U.S. Chapters: 0:00 Introduction 01:50 Rise of the ‘everything app’ 05:20 ‘Super app’ ambitions in the U.S. 07:01 Challenges to ‘super app’ adoption 09:00 What’s next? Produced by: Jeff Huang Edited by: Nic Golden Henry Graphics by: Christina Locopo, Jason Reginato Managing Producer: Anuz Thapa Senior Director: Jeniece Pettitt Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to up your AI skills and be more productive? Take CNBC’s new online course on “How to use AI to be More Successful at Work" to leverage AI at work, and in life. Sign up now and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+ taxes and fees) through February 11, 2025: https://cnb.cx/40jZlNX Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why U.S. Tech Companies Struggle To Replicate China's WeChat 'Super App' Model