‘Your Rich BFF' Vivian Tu's top money tips: How she made $7M a year by 31

Video Description

Vivian Tu is the founder and CEO of Your Rich BFF, a leading financial education brand helping millions learn how to build wealth and make smarter money decisions. She left Wall Street and a lucrative career in media sales to become one of the biggest voices in the creator economy, earning over $7 million by age 31 and gaining about 10 million followers across social media. Known online as “your favorite Wall Street girly,” Vivian teaches financial literacy lessons you never got in school — from understanding the economic cost of war and the impact of interest rate cuts to mastering budgeting, investing and paycheck management. A former JPMorgan trader, Vivian transitioned from finance to media sales before becoming a full-time content creator and entrepreneur. Today, she runs a seven-figure business that includes a book, podcast, major brand partnerships, and a growing portfolio of content designed to make personal finance simple, relatable and empowering. In this conversation, we get into: 00:00 — Introduction 01:14 — Wall Street & BuzzFeed beginnings 03:55 — How immigrant parents shaped her relationship with money 05:14 — The three money rules everyone should know 05:45 — “The most important financial decision" you'll ever make 07:02 — Working with today's job & stock markets 08:32 — Getting started on Wall Street and how it shaped Vivian's path 12:16 — Experiencing bad bosses & injustice in the workplace 13:20 — The story behind the term "Your Favorite Wall Street Girly" 16:27 — Life-changing mentors 17:30 — From Wall Street to BuzzFeed making up to $625k/ year in sales 18:45 — "I rake it up" - Vivian's deal song 20:11 — The viral video that changed everything — and moment she decided to bet on herself 25:32 — Dealing with the social pressure when leaving the "traditional path" 30:47 — Time boxing & structuring her schedule as a new founder 32:45 — The team behind the business of "Rich BFF" 33:35 — Breaking down her workflow & revenue streams to earn $7M/ year 39:00 — Becoming a millionaire at age 27 40:34 — Being open with your audience & sharing personal stories 44:04 — Handling judgment & internet negativity - "Crabs in a bucket" 47:04 — Upcoming projects & roadmap 47:33 — Long-term vision: becoming the face of finance 50:03 — Managing finances in uncertain times 51:51 — Investing, wealth building & shifting your mindset 53:11 — Audience question from new parents on teaching kids about money 54:51 — Rapid-fire insights: trends, tips & personal habits 🎙️About Behind the Business Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today’s most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What’s the worst day you’ve faced at your company? How do you cope with crisis or rejection? Or what’s a pinch-me moment you’ll never forget? In each episode, guests get into it all. New episodes every Thursday. About Michelle Toh Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN’s digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in TIME, USA Today, and the South China Morning Post. Watch new episodes of Behind the Business every Thursday: 👆🏼Subscribe here on YouTube: https://bit.ly/YTBTB 🎧 Listen on your favorite platform: Apple Podcasts: http://bit.ly/3IFGuIA Spotify: https://bit.ly/SpotiBTB Amazon Music: http://bit.ly/4pPZZPp Many thanks to our fantastic partner for this season of Behind the Business: Factor. Use code BTB50OFF to get 50% OFF your first Factor box plus free breakfast for 1 year at bit.ly/BTB50OFF The views and opinions expressed in this episode are for informational purposes only and do not constitute financial, investment or other professional advice. #business #personalfinance #podcast #businesspodcast #careergrowth #investing #podcastclips #aapi #womeninbusiness