You're procrastinating 80% of your time (here's how I fixed it)

Video Description

Welcome back to BehindThe Diary of a CEO with Steven Bartlett. This episode is for those building a business, chasing clarity, or just trying to figure out what matters most. In this episode, I share the single concept that changed how I work, think, and prioritise: Signal vs Noise. It’s a productivity mindset I learned from Steve Jobs and Kevin O’Leary that I now use daily, and it’s changed everything. But this episode isn’t just theory... I'm taking you behind the scenes into how we’re using this concept inside of FlightStory. You’ll also see the rawest side of my life as I: 📍 Reflect on my oldest friend Pablo and his illness... 📍 Talk through personal loss and finding joy in simplicity 📍 Explore how to balance ambition and grief 📍 Travel to Cannes and Los Angeles as Flight Story expands globally 📍 Share business lessons from Airbnb, Stripe, Facebook & Amazon 📍 Teach why “doing things that don’t scale” is the secret to innovation 📍 Give career advice live to creators, fans, and entrepreneurs 📍 Breakdown how YouTube analytics changed how we make content bang! Let me know what part stayed with you. I read every comment. Steven xxx 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. Gbona by Burna Boy, https://lickd.lnk.to/lTHphaID License ID: xGkqmQV7kAV If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://go.lickd.co/Get-A-Free-Trial 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. Proud of Me (feat. Little Simz) by Mahalia, https://lickd.lnk.to/ooNcSWID License ID: 4B0dY2EARaX If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://go.lickd.co/Get-A-Free-Trial 📺 Subscribe for more: Every week, I take you behind the scenes as I build The Diary of a CEO, Flight Story, and everything in between. Join the journey, we’re just getting started. #TheDiaryOfACEO #StevenBartlett #Productivity #SignalVsNoise #PaulGraham #Airbnb #Stripe #Focus #YouTubeAnalytics #Pablo #BehindTheScenes #BusinessStrategy #FlightStory #Podcasting #CannesLions2025 #EmotionalEpisode