YouTube Strategist Reveals Viral Thumbnail System
Making It Podcast
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This is Making It - a podcast roundtable where we share our experiences as YouTube producers, writers, thumbnail designers, and strategists working with some of the most exciting YouTube channels. Expect honest discussions about getting hired, growing channels, and finding work-life balance in this fast-paced industry.
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Video Description
🧠 Get 20% off your 1of10 subscription (https://1of10.com) using the code "MAKINGIT". Why do some thumbnails make videos go viral? How does psychology drive people to click? What is the process of actually making a killer thumbnail? Having collectively created thumbnails that have driven tens of millions of views, Jamie, Gwilym and George break it down so you can start creating better thumbnails right away. Follow Jamie: 🌐 Website - https://jamiewhiffen.co.uk/ 🚀 Ready to fix your titles, thumbnails, and video ideas for more views? Start here: https://startgettingviews.com/ 🕊️ Twitter - https://twitter.com/WhiffenYT Follow Gwilym: 🌐 Website - https://gwilymsw.com/ ✉️ Newsletter - https://gwilym.substack.com/ 🕊️ Twitter - https://twitter.com/gwilymsw Follow George: 🌐 Website - https://georgeblackman.com/ ✉️ Newsletter - https://georgeblackman.com/write-on-time/ 🕊️ Twitter - https://twitter.com/GeorgeBlackman_ Listen on: Apple Podcasts - https://podcasts.apple.com/us/podcast/making-it-with-george-jamie-and-gwilym/id1721712087 Spotify Podcasts - https://open.spotify.com/show/1OjMryLwJgzmxOepxcrXJA Chapters: 0:00 - Thumbnail Design Overview 0:30 - Jamie’s Design Process 1:59 - Research and Tools 3:42 - Psychology in Thumbnails 6:30 - Most Important Rule 9:38 - Hand-Drawn Exampples 10:26 - Working with Clients 16:35 - A/B Testing Thumbnails 31:03 - Titles vs Thumbnails (Most Important?) 37:29 - Title/Thumbnail Chemistry 45:30 - Final Insights
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