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【#哲藝SHOWTIME】EP11 「乖乖」命名的由來原來是這樣！創辦人其實很叛逆？在乖與不乖之間找到平衡點！Feat. 廖清輝 #灣聲宮喂

灣聲宮喂 ONESONG TALK • December 5, 2025
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「喂？這裡是灣聲宮喂，你哪裡找？」 《灣聲宮喂》是由灣聲樂團推出的 Podcast 頻道。 我們相信，聲音就像音樂一樣，不只存在於舞台上，也深藏在生活的每個角落。 就像朋友打來那聲「喂」，一個陪你上下班、發呆、深夜療癒的老朋友。 三檔風格不同的節目，三種聲音的陪伴方式 陪你一起聽見人生的各種模樣！

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➠ (#請開啟cc字幕) 你知道嗎？ 小孩子出生後一天平均會聽到「乖乖」25次以上 這也是為什麼這個品牌能深植人心的秘密 乖乖創辦人廖清輝，陪伴台灣人50年的品牌幕後推手，從製藥轉型食品、搶先佈局中國市場，他不只是創造國民零食的企業家，更是一位永不停止挑戰自己的人生實踐者。 「其實我是很叛逆的，面前說是是是，但心裡想的就不一定是。」從藥品到食品的大膽轉型，從企業家到手機攝影師，80歲的廖創辦人始終相信：在乖與不乖之間找到平衡點，這才是真正的人生智慧。 本集深度對談，聽廖創辦人分享： ✓ 「乖乖」命名秘密：小孩一天會聽到25次以上 ✓ 從郵票認識世界，瑞士月曆打開美學視野 ✓ 1986年搶先註冊商標，堅持等到1993年獨資設廠 ✓ 天津設廠18個貨櫃全部從台灣運過去的辛苦歷程 ✓ 退休後20萬張手機攝影作品，辦展覽出畫冊 ✓ 80歲學唱歌、烏克麗麗、非洲鼓、薩克斯風的斜槓人生 「人家說往東我會說往下，因為要去求證，我認為不一定是對的。」廖創辦人用最真實的告白，分享他從小到大的叛逆精神，以及父親教他「看報紙要倒過來看」的批判思考！ 「我不希望都是乖寶寶，要去思考找出道理來。」這不只是給年輕人的建議，更是一個品牌經營者、一個父親、一個永遠保持好奇心的人生態度！ ✦ 本節目由灣聲樂團製播 ✦ ｜主持｜李哲藝 ｜來賓｜廖清輝 ｜製作人｜鄭詠丞 ｜執行製作・視覺設計｜張宇劭 ｜攝影・剪輯｜陳佳琪 ｜混音工程｜葉威廷 ----- ⠀ 💌 Podcast 商業合作信箱：[email protected] ▍灣聲宮喂 FB ➔ / https://www.facebook.com/onesongtalk/ ▍灣聲宮喂 IG ➔ / https://www.instagram.com/onesongtalk/ ▍灣聲樂團FB ➔ / https://www.facebook.com/onesong2017 ▍灣聲樂團IG ➔ / https://www.instagram.com/onesong_2017/ 🎧 收聽平台｜Sound on／Apple／Spotify／KKBOX／YouTube 同步上線 #哲藝SHOWTIME #乖乖 #廖清輝 #創業故事 #品牌經營 #人生智慧 #斜槓人生 #手機攝影 #退休生活 #企業家精神 #台灣品牌

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