マーケティングにペルソナは必要か/架空の人物像を設定するのは「意味がない」?/具体的な1人の顧客を徹底的に掘り下げる“N1分析”とは【西口さん、マーケティングって本当に必要ですか?#10】

テレ東BIZ ダイジェスト August 24, 2025
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📣今なら初回登録14日間無料! 経済・ビジネスはもちろん、政治・社会の深掘り解説、独自企画やライブ配信など、ニュースを“テレ東らしく”お伝えしていきます。 ・第三者を誹謗中傷する投稿 を行うことは「テレビ東京グループ ソーシャルメディアポリシー」及び「テレビ東京グループ ソーシャルメディア利用規約」により禁止されています。 ・第三者の誹謗中傷や著作権など他人の権利を侵害する投稿、その他 不適切と判断された投稿は、削除される場合があります。 ・ 詳細は「テレビ東京グループ ソーシャルメディアポリシー」及び「テレビ東京グループ ソーシャルメディア利用規約」をご覧下さい。  https://www.txhd.co.jp/sns_policy/

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ターゲットとなる顧客を表現した人物像“ペルソナ”は必要なのか?マーケティングや商品開発の世界でよく使われているペルソナですが、西口さんは「やめた方がいい」と指摘します。代わりに、架空の人物像ではなく、実在の人物から顧客の理解を深める“N1分析”を提唱します。ペルソナ分析に足りない視点は何か?N1分析とはどういったものか?元P&Gのマーケティングディレクター・西口一希さんがわかりやすく解説します。 関連の最新エピソードはこちら👇 https://www.youtube.com/watch?v=u2XWx-89Sro https://www.youtube.com/watch?v=Q1AIa-ht4tA この番組は、テレビ東京アナウンサーの古旗笑佳が著名マーケターの西口一希さんに、マーケティングに関する疑問を次々とぶつける「壁打ち」番組。あらゆるビジネスパーソンにとって必要なマーケティングについて、基本から実践まで楽しく学んでいきます。テレ東BIZと日経クロストレンドのコラボ企画です。 <出演者> ・西口 一希(Strategy PartnersおよびWisdom Evolution Company社長) P&Gをはじめ、ロート製薬、ロクシタンジャポンなどの事業会社で活躍し、300社を超える企業のマーケティング支援で実績を積み重ねてきた日本を代表するマーケターの一人。 1人の顧客を深く理解し、そこから得られた洞察を基に商品やサービスの開発・改善につなげる「N=1分析」の提唱者。マーケティングに関する著書も多数。 ・古旗 笑佳(テレビ東京アナウンサー) 日経クロストレンド 「マーケティングがわかる 消費が見える」をコンセプトにした、マーケティング専門デジタルメディア https://xtrend.nikkei.com/atcl/seminar/19/00075/?n_cid=nbpnxr_yted_biz25_01 #ビジネス #ペルソナ #マーケティング #マーケター #PアンドG #N1分析 #顧客分析 #顧客インタビュー #顧客ピラミッド #カスタマージャーニー #リスキリング #インサイト #西口一希 #古旗

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