明明已經有momo、蝦皮,為什麼台灣人還是離不開淘寶?【懂商業看商周】Ep.65 #跨境電商

商業周刊 January 19, 2025
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《商周集團》創立於1987年,致力成為知識工作者最佳的學習夥伴,我們求真求實、開放共創,連結知識、人脈,打造華文世界最有影響力的共學、共好平台,與您一起成為更好的自己。

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《商業周刊》#懂商業看商周 看完這支影片,你會知道: 1)明明已經有了momo、蝦皮,為什麼很多台灣人還是離不開淘寶? 2)淘寶進軍台灣多年其實遇到各種攔阻,為什麼就是不放棄?甚至這次還加碼進軍? 3)敵人不只淘寶一個!海外跨境電商紛紛來襲,會怎麼影響台灣本土電商? 【 各段速覽 】 00:00 看懂淘寶再次進軍台灣的盤算 01:11 一秒get本集重點 01:32 進廣告【Johnnie Walker 2025 新春鉅獻】 01:52 商品數是momo幾百倍,淘寶背靠中國的量大價低優勢 03:50 淘寶再次在台大撒幣 是中國低迷經濟逼出來的? 07:25 跨境的「淘寶們」來襲,台灣電商也要開始打全球戰 10:46 商周超級感謝名單 #淘寶 #電商 #網購 #蝦皮 #momo #補貼 #免運 #中國 #天貓 #阿里巴巴 #跨境電商 #shein #temu #拚多多 #iherb #pchome #酷澎 【🧐精彩報導 】 《商業周刊 》第1932期:淘寶強襲 台灣電商新生存戰 🔗https://bwnet.pse.is/6w5jvz 淘寶強襲,台灣電商新生存戰(上) 🔗https://bwnet.pse.is/6w5pr2 淘寶強襲,台灣電商新生存戰(下) 🔗https://bwnet.pse.is/6w5puq 它不只有錢,還算得很精!淘寶一檔雙11豪撒20億盤算 🔗https://bwnet.pse.is/6w5q27 淘寶免運,蝦皮登台9年最大危機?1600家店到店怎成護城河 🔗https://bwnet.pse.is/6w5q4k 【🎓延伸閱讀 】 速度力》「線上小北百貨」每年汰換5成商品背後3絕技 🔗https://bwnet.pse.is/6w5qb4 管理力》2招把成本管到極致!女鞋電商轉換戰場一年就賺錢 🔗https://bwnet.pse.is/6w5qcy 產品力》製造比國際大廠更龜毛!機能服電商營收年年翻倍 🔗https://bwnet.pse.is/6w5qfn 服務力》客服天天上線+神秘客考察,生活百貨業績逆增三成 🔗https://bwnet.pse.is/6w5qjn _______ Youtube:https://www.youtube.com/playlist?list=PLxdm6JxBd9NOWyyawr_VGErauc-fWjrkw Instagram:https://www.instagram.com/bwnet.tw/ Facebook:https://www.facebook.com/bwnet.fans Line:https://page.line.me/cxi3803g _______ 【 製作團隊 】 監製|楊以謙 製作人|吳中傑 採訪、報導|何佩珊 企劃、腳本|謝明彧 視覺統籌|OY、小C 拍攝團隊|OY、明政、其樺 剪輯|廖凱若 主持|黃惠群

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